AI will leave advertising with 300 million dollars in revenue; article from El Financiero

Note published in the newspaper “El Financiero” on October 12, 2023.

The use of Artificial Intelligence (AI) will enable the digital advertising industry to grow by up to $300 billion in the next four years, as stated by Bruno Almeida, CEO of US Media.

“Artificial Intelligence will allow us to connect brands with audiences in a more effective and measurable way,” he said.

Forecasts indicate that the digital advertising industry will go from revenues of $615 billion to $915 billion in 2027.

“The path that digital advertising takes with Artificial Intelligence will allow the industry’s revenues to grow by up to $300 billion by 2027, an incredible figure that positions us as one of the most profitable industries in the coming years,” he added.

The executive detailed that the goal of AI in advertising is to place the right messages on the right platforms to effectively convey what brands want to communicate.

“According to LinkedIn data, on average, Mexicans receive an advertising impact every 10 seconds. This means that, on any given day, Artificial Intelligence allows us to impact consumers up to 6,000 times through social media or other digital channels,” explained Almeida.

With this growth, US Media, which operates in Mexico, sees the market as one of the most significant and fastest-growing, as nearshoring will bring significant investments in digital advertising.

—Christopher Calderón