US MEDIA_

US Media is a media hub leader in multichannel advertising in LATAM

ABOUT US

US Media, founded by Bruno Almeida in 2003, emerged to address the lack of knowledge surrounding digital media, particularly in Latin America. Our Media Services division, International Media Buying, was established to provide cross-border media planning and purchasing solutions.

 

In 2008, we introduced Jumba Ad Network, our first proprietary advertising product, quickly gaining prominence as a leading ad network.

 

Capitalizing on this achievement, we launched MediaDesk DSP in 2012, while also expanding our presence through numerous offices across Latin America.

 

In 2016, we made the strategic decision to close Jumba Ad Network and MediaDesk DSP, redirecting our efforts toward the development of Exclusive Ad Partners and BPO business solutions. As a result, we secured exclusive ad reseller contracts with renowned global brands, including Vevo , WeTransferTinder, Fandom , TechTarget, Sojern, and Shazam.

 

Recognizing the diverse requirements of publishers, we introduced Clearing House in 2018, a Financial Service catering to those in need of local currency invoicing and collection. The following year, we launched Premium Ad Solutions, becoming certified by global digital self-service platforms and operating them in the region on behalf of advertisers and agencies.

 

In 2024, once again, US Media listens to its clients and market changes, and launches Mobile Ad Performance, a service focused on delivering the advertisers’ app growth objectives through mobile advertising.

 

With an impressive track record spanning over two decades, US Media remains committed to innovation and providing cutting-edge media products and services. Our continuous efforts have solidified our position as a prominent multichannel advertising hub in Latin America. 


SEGMENT
LEADERSHIP_

Operating as a media services and products company since 2003, US Media connects exclusive media assets with agencies and brands.

 

The Company holds exclusivity contracts with top-level international media companies.

 

• Highly profitable

 

• Proprietary tech

 

• Fast growing

 

• Talented team

 

• Focus in high growth markets

 

WE
HAVE

20 Years' Experience

WE 

GENERATE

8-digit
Revenue

WE HAVE
MORE THAN

300
Clients

WE ARE
TRUSTED BY

1,000
Brands

WE FULLY
OPERATE IN

10
markets

WE
WORK WITH

8 Main
Industries

WE IMPLEMENT
MORE THAN

3,000
Campaigns
per year

WE HAVE
MORE THAN

100
Employees

WHY A RESELLER MODEL?

 

 

• Quick go to market strategy.

• Quick sale & ROI.

• Acquire rapid market knowleadge 

avoid overhead costs.

 • Consolidate administrative tasks.

WHY US MEDIA?

 

 

• Senior team with high level relationships.

• Proven record of sucess with the categories that it leads.

• Strategic planning & sales.

• Business model based on results and simplified for publisher.

OUR CORPORATE LEADERS

Bruno Belardo

VP OF SALES FOR EXCLUSIVE AD PARTNERS - BRAZIL

(In USM since 2024)

Seasoned executive with 18+ years of experience in sales, the media industry and creator economy.

Leads the Sales Teams in Brazil.

Graduated in Marketing from the University of Miami. Holds an MBA from B.I. International in São Paulo, Brazil.

Worked at Jellysmack, Spotify, Facebook, Linkedin and others.

Bruno Almeida

FOUNDER AND CEO

(In USMC since 2003)

Experience in the media industry in LATAM since 1998.

Graduated in Marketing and Business from the University of Miami and holds Executive Education Certificates from Upenn Wharton,  Michigan Ross and Singularity University.

Won the Portada Magazine “2011 Top Panregional Advertising and Media Professional of the Year” and Focus Brasil “2017 Business Press Award.”

Tatiana Koike

COO

(In USMC since 2007)

Experience in the media industry in LATAM since 2007.

Leads the Operations, HR, IT, Technology and Marketing Depts.

Graduated from the FAAP – Fundação Armando Alvares Penteado in São Paulo

Former VP of Sales and Business Development at US Media.

Uziel Apaez

FINANCE DIRECTOR

(In USMC since 2015)

Experience in finance in LATAM since 2009.

Leads the Finance, Accounting, Tax and Admin Depts.

Graduated in Accounting from Instituto Politécnico Nacional in Mexico City.

Worked at ASR Inc, Grupo AXO and IMS

Kareé Ortiz

VP OF SALES FOR EXCLUSIVE AD PARTNERS - LATAM

(In USM since 2018)

Experience in sales, marketing strategy and SEO since 2008. 

Leads the US Media LATAM sales teams.

Graduated in Marketing from the Universidad Anáhuac in Mexico City.

Worked at Tail Target, MindShare, HOTWords, In-Store Media, Pramer SCA.

Rocío Castillo

TRADING DIRECTOR LATAM

(In USMC since 2022)

Experience in sales and trade since 2001.

Leads the trade and agency relationship Dept.

Graduated in Business Administration and Master’s Degree from the Universidad Tecnológica de México.

Worked at Discovery, E! Entertainment, TV Azteca and RedMas.

Orangel Mayz

BUSINESS DEVELOPMENT DIRECTOR

(In USM since 2023)

Experience in Sales and Marketing in LATAM since 2009.

Leads the Business Development Dept.

Graduated in Account and Business Administration from Universidad José María Varga in Venezuela. Master’s Degree in Economic and Financial Management & International Business Program from Fundesem Business School in Alicante, Spain. 

Worked at Waze, Atento, Chicago Bridge & Iron Company.  

Gustavo Costa

MARKETING DIRECTOR LATAM

(In USMC since 2022)

Experience in marketing and communications since 2009.

Leads the Marketing and PR Dept.

Graduated in Public Relations and Master’s Degree in Management of Consumer Experience from ESPM.

Worked at Buscapé and IT Media.

Rafael Carvalho

CSO (Chief Strategy Officer)

(In USM since 2023)

Experience in the media industry in LATAM since 2008. 

Graduated in Communications from Universidade Católica de Santos and earned a Master’s Degrees in Digital Communication from USP (Universidade de São Paulo) and MBA from FIA Business School in São Paulo.

Worked at Yahoo, OLX Brazil and Facily.

OUR PARTNERSHIPS AND SERVICES LEADERS

Rafael Magdalena

Managing Director for Media Ad Performance

(In USM since 2024)

Seasoned mobile advertising executive, working as Digital Marketing leader since 1999.

Leads the Media Ad Performance team.

Graduated in Advertising from PUCRS – Pontifícia Universidade Católica do Rio Grande do Sul – in Porto Alegre, Brazil. Holds an MBA in Business Administration and Marketing from ESPM Business School in São Paulo.

Worked at SimpleAds, Media Response Group, Diário de São Paulo and others.

Renato Bastos

WeTransfer Sales Director & Partner Manager LATAM

(In USM since 2024)

Experience in sales and the media industry since 2008.

Leads the Sales Team for WeTransfer, US Media’s Exclusive Ad Sales Partner.

Graduated in Sales and Marketing from Universidade Anhembi Morumbi in São Paulo.

Worked at SimpleAds, AdGrowth, Predicta, Rocket Lab and others.

Omar Flores

Vevo Managing Director LATAM

(In USM since 2024)

Experience in advertising, sales and the media industry since 2011.

Leads the Sales Team for Vevo, US Media’s Exclusive Ad Sales Partner.

Graduated in Commerce (BCom) and International Business/Trade/Commerce from ITAM (Instituto Tecnológico Autónomo de México) in Mexico City.

Worked at Entravision, América Móvil, IMS (Internet Media Services), Darriens and more.

Vinícius Magima

Tinder Ad Sales Diretor & Product Manager LATAM

(In USM since 2022)

Experience in sales and the media industry since 2015.

Leads the Sales Team for Tinder, US Media’s Exclusive Ad Sales Partner.

Graduated in Business Administration from FMU – Faculdades Metropolitanas Unidas in São Paulo.

Worked at SimpleAds, Media Response Group, Diário de São Paulo and others.

Sofia Cardozo

Fandom Sales Director & Partner Manager LATAM

(In USM since 2022)

Experience in sales and the media industry since 2010.

Leads the Sales Team for Fandom, US Media’s Exclusive Ad Sales Partner.

Graduated in Graphic Design from Universidad de Morón in Buenos Aires, Argentina. Holds digital marketing and Ad certifications from Google and IMS (Internet Media Services).

Worked at Conqr., IMS (Internet Media Services), Flimper and more.

Olavo Ferreira

TechTarget Sales Director & Partner Manager LATAM

(In USM since 2020)

Experienced sales and media executive with a focus on digital marketing since 1999.

Leads the Sales Team for TechTarget, US Media’s Exclusive Ad Sales Partner.

Graduated in Advertising from USP and Marketing from ESPM, São Paulo. Holds an International Executive MBA from FIA Business School and executive education certificates from universities in England, France, and China.

Worked at Yahoo, IDG , LinkedIn, Positivo Tecnologia, IT Forum, CONAR and IAB Brasil.

Alexandre Monteleone

Sojern Sales Director & Partner Manager LATAM

(In USM since 2021)

Experience in sales and the media industry since 1999. 

Leads the Sales Team for Sojern, US Media’s Exclusive Ad Sales Partners.

Graduated in Advertising from FAAP -Fundação Armando Alvares Penteado in São Paulo.

Worked at Decolar.com, Karvi, Wunderman Brazil and Rapp Collins.

Felipe Álvarez

SR. SALES DIRECTOR FOR IMB & MULTIPRODUCTS

(In USM since 2020)

Experience in Sales, Marketing and Media in LATAM since 2009.

Leads the International Media Buying Dept.

Graduated in Advertising and Marketing from Politécnico Grancolombiano in Bogotá, Colombia. Master’s Degree in Digital Marketing and E-commerce from Universidade Internacional de la Roja (UNIR) in Argentina.

Worked at Kantar, IMS (Internet Media Services), Omincom Group.

Alejandra Calderon

AD PARTNERS SALES DIRECTOR & PARTNER MANAGER LATAM

(In USM since 2016)

Experience in sales and the media industry in LATAM since 2004. 

Leads the Sales Team for US Media’s Preferred Ad Sales Partners (AWS, Tiktok Ads, Meta Ads etc…)

Graduated in Marketing from the Universidad del Valle de México.

Worked at Headway Digital, Smartclip, TV Azteca and others.

Sergio Criado

Clearing House Sales Manager | Financial Services Director

(In USM since 2023)

Experience in media sales and business development since 2003.

Leads the Clearing House Dept.

Graduated in Advertising from FAAP -Fundação Armando Alvares Penteado in São Paulo.

Worked at Bloomberg Línea, Spafax, Accenture Song, InTaxi Media and more.

MAIN
CUSTOMERS_


+300 clients

+1,000 advertisers

The US Media company has maintained a commercial relationship with the majority of Miami Pan-Regional and In-Country Local Agencies and Advertisers in Latin America since 2003. 

 

Also, they have various types of annual agreements with their partners. 

 

 

TOP AGENCIES

TOP ADVERTISERS


HAS DEVELOPED A WEB-BASED SOFTWARE CALLED MEDIA MANAGER SYSTEM (MMS)

A modern platform for data management required for the administration of advertising campaigns, sales flow and billing.

 

US Media sales team uses everyday to include new business opportunities, submit proposals and even to generate IOs.

 

AdOps reports campaign delivery through MMS and financial team consolidate revenue, COGS and margins.

4,000
publishers

2,200 clients

8,600 contacts

22,500 campaigns

Contact Us

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