VEVO APPOINTS US MEDIA AS ITS ADVERTISING SALES PARTNER IN LATAM
US Media, a leader in media solutions in Latin America, and Vevo, the world’s leading music video network, today announced their advertising sales partnership. Under this agreement, US Media will be the Latin American sales representative for Vevo’s ad inventory in Mexico, Brazil, Argentina, Colombia, Chile, and Peru. US Media will also sell on behalf of Vevo pan-regionally from Miami.
The collaboration between US Media and Vevo highlights the potential of the audiovisual market, as Vevo boasts over 800,000 music videos, and distribution across over 35 connected TV (CTV) platforms globally and partnerships with major players in Latin America, such as YouTube, Google TV, Apple TV, Fire TV, Roku, and Samsung TV. This partnership will provide brands the opportunity to reach Latin American music fans through video content from the region’s most influential artists, such as KAROL G, Shakira, J Balvin, Anitta, Feid, Dilsinho, and Los Ángeles Azules.
Bruno Almeida, CEO of US Media, commented: “Joining forces with Vevo, a brand that accumulates more than 25 billion monthly views, significantly amplifies the possibilities for our clients in advertising. This alliance represents a strategic advancement that leverages Vevo‘s immense reach and quality of content.”
“Music videos offer advertisers a powerful, effective environment to connect with millions of consumers, and Vevo is home to this art form featuring the world’s largest stars, from Latin music icons to the newest trendsetters,” said Rob Christensen, EVP, Global Sales, Vevo. “With US Media, advertisers now have easy, direct access to buy Vevo’s sought-after content, including the most anticipated premieres, beloved throwbacks, original content, and live performances. We are excited to work with a new ad sales partner located in the region, with local expertise and relationships, that match our continued Latin growth.”
“Vevo’s monetization efforts in this region are reflective of the strength and breadth of our offering, with Latin music being one of the most watched genres on our network. From Brazilian funk to regional Mexican to reggaeton, fans can enjoy a variety of Latin artists on Vevo,” added JP Evangelista, SVP, Content, Programming & Marketing, Vevo. “Additionally, we are expanding Vevo’s CTV programming and distribution footprint throughout Latin America to deliver the music video experience on the largest screen in the home. CTV is an exciting, burgeoning space where we are growing and providing additional exposure for artists and advertisers alike.”
Vevo is a multinational ad-supported music video network, maintaining the largest network of music video channels on YouTube, as well as a free application and linear channels available on smart TVs and other CTV services. In Latin America, Brazil and Mexico are the largest markets for Vevo, with over 76 million and 58 million monthly viewers respectively.
US Media offers exclusivity services to agencies and advertisers in media and platforms such as Tinder, WeTransfer, TechTarget, Fandom and Sojern. Vevo joins as the sixth direct ad sales partner of US Media in Latin America, strengthening its portfolio.
US Media remains at the forefront as an alternative platform offering for media plans, expanding its client portfolio to offer innovative and creative strategies that yield effective results for brands.
About Vevo
Vevo is the world’s leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.
Vevo has consistently evolved over the past decade to lead within today’s ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 25B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.
Vevo is available on YouTube, Samsung, Samsung TV Plus, Roku, Pluto TV, Amazon Fire TV, Amazon Echo Show, Amazon Freevee, Apple TV, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange, Redbox, Virgin Media, Xumo, Telstra, Foxtel, Fetch, Rogers, Shaw, Local Now, Google TV, Android TV, Cox, ViX, Plex, Hulu Live, and Vewd.
About US Media:
US Media is a media hub in Latin America, established in 2003 by Bruno Almeida, and offers smart solutions to create valuable connections between brands and audiences. US Media provides end-to-end advertising services ranging from the resale of advertising spaces to campaign optimization across multiple platforms. Additionally, it also offers international media buying worldwide and facilitates financial transactions between countries. In its portfolio, US Media boasts exclusive sales representation for advertising on TechTarget, Tinder, Sojern, WeTransfer, and Fandom.
