CONSULTING_

US Media is a media hub leader in multichannel advertising in LATAM

ABOUT US

Bruno Almeida, Founder and CEO of US Media, started his career in digital media in 1998 in Miami.  During the first 5 years, he worked in the sales, marketing and account management departments in leading digital publishers from the time, such as UOL and StarMedia.

In 2003, he founded US Media in order to solve a problem — advertisers and agencies started to be interested in this relativity new medium but they new little about digital media, specially in Latin America.  Then, US Media created a Media Services called International Media Buying providing cross-boarder media planning and buying.

In 2008, US Media created its first Proprietary Ad Products called Jumba Ad Network with the objective to offer performance oriented solutions to its clients.  Jumba grew to become a leading ad network of the time.  Because of the success of Jumba, US Media created MediaDesk DSP in 2012.  During this period, US Media opened many offices / markets throughout Latin America.

US Media closed Jumba Ad Network and MediaDesk DSP in 2016 and focused in developing the Exclusive Ad Partners business solutions.  US Media won the exclusive ad reseller business for global leading brands such as Tinder, WeTransfer, Shazam, TechTarget, Amadeus and Fandom.

Understanding that not all publishers require the complete Exclusive Ad Reselling solution, US Media created a Financial Services called Clearing House in 2018, for those publishers that only require local currency invoicing and collection.

US Media’s most recent solution (2019) is Preferred Ad Partners in which we became certified by global digital self-service platforms and operate them in the region on behalf of advertisers and agencies.

With more than 20 years in the making, US Media continues to innovate and bring new media products and services, becoming a media hub leader in multichannel advertising in Latin America.

OUR LEADERS

Bruno Almeida

FOUNDER AND CEO

(In USMC since 2003)

Experience in the media industry in LATAM since 1998.

Graduated in Marketing and Business from the University of Miami and holds Executive Education Certificates from Upenn Wharton,  Michigan Ross and Singularity University.

Won the Portada Magazine “2011 Top Panregional Advertising and Media Professional of the Year” and Focus Brasil “2017 Business Press Award.”

(In USMC since 2007)

Experience in the media industry in LATAM since 2007.

Leads the Operations, HR, IT, Technology and Marketing Depts.

Graduated from the FAAP – Fundação Armando Alvares Penteado in São Paulo

Former VP of Sales and Business Development at US Media.

Uziel Apaez

FINANCE DIRECTOR

(In USMC since 2015)

Experience in finance in LATAM since 2009.

Leads the Finance, Accounting, Tax and Admin Depts.

Graduated in Accounting from Instituto Politécnico Nacional in Mexico City.

Worked at ASR Inc, Grupo AXO and IMS

Rocío Castillo

TRADE DIRECTOR LATAM

(In USMC since 2022)

Experience in sales and trade since 2001.

Leads the trade and agency relationship Dept.

Graduated in Business Administration and Master’s Degree from the Universidad Tecnológica de México.

Worked at Discovery, E! Entertainment, TV Azteca and RedMas.

Gustavo Costa

MARKETING DIRECTOR

(In USMC since 2022)

Experience in marketing and communications since 2009.

Leads the Marketing and PR Dept.

Graduated in Public Relations and Master’s Degree in Management of Consumer Experience from ESPM.

Worked at Buscapé and IT Media.

Kareé Ortiz

WeTransfer Sales Director & Partner Manager

(In USM since 2018)

Experience in sales, marketing strategy and SEO since 2008. 

Leads the Sales Team for WeTransfer, US Media’s Exclusive Ad Sales Partner.

Graduated in Marketing from the Universidad Anáhuac in Mexico City.

Worked at Tail Target, MindShare, HOTWords, In-Store Media, Pramer SCA.

Maria Fernanda Bismarchi

Tinder Sales Director & Partner Manager

(In USM since 2019)

Experience in sales and the media industry since 2013.

Leads the Sales Team for Tinder, US Media’s Exclusive Ad Sales Partner.

Graduated in Marketing from FAAP -Fundação Armando Alvares Penteado in São Paulo.

Worked at SimpleAds, Proenter Brasil, Media Response Group and others.

Alejandra Calderon

Premium Ad Solutions Sales Director & Partner Manager

(In USM since 2016)

Experience in sales and the media industry in LATAM since 2004. 

Leads the Sales Team for US Media’s Preferred Ad Sales Partners (AWS, Tiktok Ads, Meta Ads etc…)

Graduated in Marketing from the Universidad del Valle de México.

Worked at Headway Digital, Smartclip, TV Azteca and others.

Omar Flores

Vevo LATAM Managing Director

(In USM since 2024)

Experience in advertising, sales and the media industry since 2011.

Leads the Sales Team for Vevo, US Media’s Exclusive Ad Sales Partner.

Graduated in Commerce (BCom) and International Business/Trade/Commerce from ITAM (Instituto Tecnológico Autónomo de México) in Mexico City.

Worked at Entravision, América Móvil, IMS (Internet Media Services), Darriens and more.

Orangel Mayz

Product Development & Sales Director LATAM

(In USM since 2023)

Experience in Sales and Marketing in LATAM since 2009.

Leads the Business Development Dept.

Graduated in Account and Business Administration from Universidad José María Varga in Venezuela. Master’s Degree in Economic and Financial Management & International Business Program from Fundesem Business School in Alicante, Spain. 

Worked at Waze, Atento, Chicago Bridge & Iron Company.  

Contact Us

Connect your brand with your audience in LATAM

Business Category(Required)
Which solutions are you interested in?(Required)
I agree to receive communications.(Required)
US Media is committed to protecting and respecting your privacy, we will only use your data for marketing purposes. You can change your preferences at any time.


OUR LEADERS

Maria Fernanda Bismarchi

SALES DIRECTOR LATAM TINDER


Karee Ortiz

 

SALES DIRECTOR LATAM

WETRANSFER

Olavo Ferreira

 

SALES DIRECTOR LATAM

TECH TARGET

Alexandre Monteleone

 

SALES DIRECTOR LATAM AMADEUS

 

Jesus Juarez


SALES DIRECTOR LATAM FANDOM

 

 

Alejandra Calderón

 

SALES DIRECTOR LATAM

PREFERRED AD PARTNER

 

 

Felipe “Pipe” Alvarez

 

SALES DIRECTOR LATAM IMB +

MULTIPRODUCTS