New partnership will allow in-region B2B technology companies to leverage TechTarget’s powerful audiences and portfolio of data-driven solutions to reach and engage the most active accounts and buyers in their markets
US Media today announced a new partnership with TechTarget, the global leader in B2B technology purchase intent data and services, to help more sales and marketing teams in Latin America reach and engage the most active in-region accounts and buyers.
Founded in 1999, TechTarget has more than 1,400 customers and is headquartered in Boston, Massachusetts with offices in, London, Munich, Paris, San Francisco, Singapore and Sydney. The Company has a full suite of data-driven solutions for B2B technology sales and marketing teams powered by Priority EngineTM, its SaaS-based purchase intent insight platform that provides direct access to ranked accounts and opt-in prospects actively researching purchases in specific technology categories. The full suite includes complementary managed services as well as comprehensive high-quality lead generation, premium brand advertising and content syndication offerings.
The power of this product set, the powerful insights found there, comes from original decision-support content spanning 10,000 unique IT topics published across TechTarget’s network of over 140 enterprise technology-specific websites, including SearchDataCenter.com, its flagship community serving Latin American enterprise technology professionals. By creating abundant, high-quality editorial content across this highly targeted network, TechTarget attracts and nurtures communities of technology buyers who are looking to find solutions for their companies’ business challenges.
“Over 20+ years, TechTarget has built an extensive network and unmatched content footprint, so when buyers are researching solutions, they typically land on TechTarget first,” said Bruno Almeida, CEO of US Media.
“With more actionable insights into buyer behavior combined with a powerful suite of products they can now leverage, Latin American sales and marketing teams can truly target and engage real buyers, at the right time, with the right message.”
TechTarget purchase intent insight and services will help technology companies in the region achieve new levels of performance for demand generation, ABM, sales productivity, and more. Fully integrated via Priority Engine with leading marketing automation and CRM systems, customers can leverage TechTarget data to boost their own channels’ with more precise, personalized outreach and TechTarget can help them execute fully integrated campaigns and programs across the TechTarget network to drive more prospects to them.
If you’d like to learn more about how you can work with US Media and TechTarget, please feel free to reach out to Bruno at: [email protected]
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.
About US Media
US Media is the Ad media solutions hub in Latin America for media agencies and advertisers. Offering a trustworthy service experience in Ad solutions cross border for Mobile, Video, Online & Offline and mapping the customer journey behavior, multi-target, cross device and multi-formats. As a part of our Ads solutions portfolio we are sales representatives for leading and reputable publishers in the region such as Tinder, We Transfer, Amazon DSP, Apple Search Ads, TechTarget and travel audience by Amadeus.