During Climate Week in New York, Embratur and Visit Brasil launched the “Brazilian Amazon/Amazônia Brasileira” campaign, celebrating the biodiversity and culture of the Amazon. The event, aimed at engaging North American B2B tourism operators, as well as tourists and New York residents, stood out in a highly relevant context, promoting environmental preservation and the natural beauty of the region.
US Media was responsible for the international media buy of the campaign, implementing an iconic DOOH (Digital Out-Of-Home) billboard in New York City’s Times Square! The innovative format captured public attention and brought the campaign to life in a visually impactful way.
Due to the campaign’s success, it was extended until the end of September.
Here is a preview:
