Mexico City, December 10, 2024 – US Media, a leader in media solutions in Latin America, and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, announced a strategic alliance in which US Media will sell Magnite’s Streaming ad inventory to advertisers in Mexico via insertion orders (IO), leveraging Magnite’s publisher relationships.
The collaboration strengthens Magnite’s position in the Mexican market, one of the most important digital markets in Latin America, representing 28.7% of the region’s GDP according to EMARKETER. According to the IAB Mexico 2023 Total Media Value Study, clear growth trends in advertising investment are observed in Mexico. In 2023 alone, advertising investment in Mexico increased by 9%, almost $7 billion, highlighting the importance of having platforms that optimize advertisers’ resources.
Magnite offers connected TV (CTV), video, and display, among other advertising formats, through its SSPs, which provide Mexican advertisers with a holistic view of advertising inventories. Magnite sources high-quality demand from advertisers to complement premium publisher content. Magnite is also recognized for its cutting-edge programmatic infrastructure and its focus on transparency and brand security with advanced technology that provides precision in programmatic campaigns.
Through this alliance, US Media will support Magnite in Mexico, broadening the existing ways for media agencies and brands to access Magnite’s supply through IO-based demand.
“We are proud to bring Magnite’s IO inventory to advertisers in Mexico. With this alliance, we offer advertisers the opportunity to reach key audiences efficiently and safely, in addition to having the transparency and control that Magnite provides to publishers,” said Bruno Almeida, CEO of US Media.
“Advertising in the Mexican market has experienced strong growth in recent years and this picture should continue to be positive. In addition, we find advertisers seek transparency, security, and optimization for their media buying investments. This scenario is very favorable for Magnite, which offers an independent and leading platform that makes advertising available across various screens and formats, especially for video streaming and CTV formats where we work with the most important global and local players. We are excited to collaborate with US Media which will strengthen our position in Mexico,” concludes Rafael Pallarés, vice president of Latin America for Magnite.
About US Media
US Media is a media solutions company specialized in digital advertising in Latin America. With experience in media strategies, data and audience analysis, the company facilitates the entry of international media in the region, creating effective connections between brands and audiences.
About Magnite
We are Magnite (NASDAQ: MGNI), the largest independent advertising supply-side platform in the world. Publishers use our technology to monetize their content across all screens and formats, including CTV, online video, display, audio and DOOH. The world’s leading agencies and advertisers rely on our platform to access high-quality, brand-safe ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, uptown Denver, historic London, Singapore and Sydney, Magnite has offices across North America, EMEA, LATAM and APAC.
