{"id":29857,"date":"2025-09-08T15:04:36","date_gmt":"2025-09-08T18:04:36","guid":{"rendered":"https:\/\/usmediaconsulting.com\/pr-highlights-august-2025\/"},"modified":"2025-09-08T15:37:11","modified_gmt":"2025-09-08T18:37:11","slug":"pr-highlights-august-2025","status":"publish","type":"post","link":"https:\/\/usmediaconsulting.com\/pt-br\/pr-highlights-august-2025\/","title":{"rendered":"Destaques na m\u00eddia – Agosto 2025"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

M\u00c9XICO<\/h2>

US Media nombra a Jorge Zerecero como Director de Ventas para Zefr en Latinoam\u00e9rica<\/span><\/p>

https:\/\/www.teragames.com.mx\/us-media-nombra-nuevo-director-de-ventas-para-zefr-en-latinoamerica\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/revistapotencialhumano.com.mx\/revistadigital\/era-digital\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/nodonueve.com\/2025\/07\/22\/us-media-nombra-a-jorge-zerecero-como-nuevo-director-de-ventas-en-latam-para-zefr\/<\/a><\/span><\/p>

\u00a0<\/p>

Estrategias para anunciantes y agencias en el mercado digital<\/span><\/p>

https:\/\/indicecorporativo.com\/2025\/08\/consejos-clave-para-lograr-relevancia-e-impacto-en-medios-digitales\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/geekandlife.com.mx\/2025\/08\/05\/consejos-clave-para-lograr-relevancia-e-impacto-en-medios-digitales-tech-interes\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/tecnoempresa.mx\/70-de-usuarios-de-internet-usan-redes-sociales\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/noti.mx\/2025\/08\/11\/cada-dia-surgen-nuevas-tecnologias-formatos-y-comportamientos-del-consumidor-que-desafian-a-los-actores-del-mercado-a-adaptarse-las-marcas-deben-transformarse-e-innovar-para-llegar-a-su-publico-a-tr\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/www.teragames.com.mx\/consejos-clave-para-lograr-relevancia-e-impacto-en-medios-digitales\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/ayacnet.com\/claves-para-destacar-en-el-ecosistema-digital\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/supermexicanos.com\/archivos\/6303https:\/\/lasvirales.com\/2025\/08\/04\/innovacion-y-relevancia-en-el-entorno-digital\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/cafeconlagerencia.com\/recomendaciones-para-sobresalir-en-medios-digitales\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/www.noticiassuper.com\/2025\/08\/04\/la-constante-evolucion-del-marketing-digital-en-mexico\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/yousuariofinal.com\/archivos\/4391\/2025\/08\/04\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/enlaredmx.com\/2025\/08\/04\/estrategias-para-anunciantes-y-agencias-en-el-mercado-digital\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/generacion-c.com\/2025\/08\/04\/el-futuro-del-marketing-digital-en-mexico-tendencias-y-consejos\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/concienciaytecnologia.com\/2025\/08\/claves-para-el-exito-en-medios-digitales-para-anunciantes-y-agencias\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/nodonueve.com\/2025\/08\/04\/como-destacar-en-el-mercado-digital-de-mexico\/<\/a><\/span><\/p>

\u00a0<\/p>

CTV y Streaming redefinen la publicidad en M\u00e9xico: oportunidades clave para las marcas<\/span><\/p>

https:\/\/www.milenio.com\/opinion\/roberto-fuentes-vivar\/las-otras-competencias\/deportes-clave-en-la-guerra-de-los-streamings<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/www.eluniversal.com.mx\/opinion\/hugo-gonzalez\/intel-google-america-snac-y-ctv-puras-breves\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/indicepolitico.com\/los-polos-del-bienestar-ya-rinden-frutos\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/almomento.mx\/diario-ejecutivo-los-polos-del-bienestar-ya-rinden-frutos\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/entresemana.mx\/diario-ejecutivo-los-polos-del-bienestar-ya-rinden-frutos\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/geekandlife.com.mx\/2025\/08\/18\/ctv-y-streaming-redefinen-la-publicidad-en-mexico-oportunidades-clave-para-las-marcas-streaming-interes-tech\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/multianime.com.mx\/2025\/08\/18\/ctv-y-streaming-redefinen-la-publicidad-en-mexico-oportunidades-clave-para-las-marcas-streaming-in-tech\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/tecnoempresa.mx\/streaming-de-video-en-mexico-espera-ingresos-por-casi-22-mil-mdd\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/dariocelis.mx\/streaming-y-ctv-es-el-nuevo-campo-de-batalla-publicitario\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/tecnoempresa.mx\/intel-google-america-snac-y-ctv-hugo-gonzalez-en-el-universal\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/lideresdelasustentabilidad.com\/2025\/08\/19\/ctv-y-streaming-redefinen-la-publicidad-en-mexico-oportunidades-clave-para-las-marcas\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/mundocontact.com\/streaming-y-ctv-disparan-ingresos-publicitarios-en-mexico\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/marketing4ecommerce.mx\/ctv-y-streaming-mexico-publicidad-digital\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/insiderlatam.com\/ctv-y-streaming-redefinen-la-publicidad-en-mexico-oportunidades-clave-para-las-marcas\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/elpublicista.info\/ctv-y-streaming-redefinen-la-publicidad-en-mexico\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/ellibrogordo.com.mx\/ctv-y-streaming-redefinen-la-publicidad-en-mexico\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/www.teragames.com.mx\/streaming-de-video-en-mexico-espera-ingresos-por-casi-22-mil-mdd-para-2030\/<\/a><\/span><\/p>

\u00a0<\/p>

Gaming: la nueva arena para las marcas. M\u00e9xico, l\u00edder en el mercado gamer de Latinoam\u00e9rica<\/span><\/p>

https:\/\/tecnoempresa.mx\/gaming-la-nueva-arena-para-las-marcas\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/dariocelis.mx\/el-auge-del-gaming-en-mexico-abre-nuevas-oportunidades-para-las-marcas\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/esemanal.mx\/2025\/08\/mexico-lider-en-el-mercado-gamer-de-latinoamerica\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/lideresdelasustentabilidad.com\/2025\/08\/29\/gaming-la-nueva-arena-para-las-marcas\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/www.teragames.com.mx\/gaming-es-la-nueva-arena-para-las-marcas\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/www.itsitio.com\/mx\/gaming\/como-una-marca-puede-impactar-en-la-industria-gaming-en-mexico\/<\/a><\/span><\/p>

\u00a0<\/p>

BRAZIL<\/h2>

TINDER CELEBRATION AWARDS @BRA – Smirnoff, Closeup e LG se destacam com melhores campanhas no Tinder<\/span><\/p>

https:\/\/mundodomarketing.com.br\/smirnoff-closeup-e-lg-se-destacam-com-melhores-campanhas-no-tinder<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/www.abcdacomunicacao.com.br\/smirnoff-closeup-e-lg-makers-vencem-o-tinder-celebration-awards-2025\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/www.portaldapropaganda.com.br\/noticias\/34200\/smirnoff-closeup-e-lg-makers-vencem-o-tinder-celebration-awards-2025\/<\/a><\/span><\/p>

\u00a0<\/p>

\u00a0<\/p>

TikTok Shop muda l\u00f3gica do consumo e desafia marcas a reinventarem estrat\u00e9gias digitais<\/span><\/p>

https:\/\/mundodomarketing.com.br\/tiktok-shop-muda-logica-do-consumo-e-desafia-marcas-a-reinventarem-estrategias-digitais<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/seucreditodigital.com.br\/tiktok-shop-consumo-digital-marcas\/<\/a><\/span><\/p>

\u00a0<\/p>

M\u00eddia digital vai superar a TV aberta em investimento em 2026<\/span><\/p>

https:\/\/www.metropoles.com\/colunas\/m-buzz\/publicidade-em-transicao-digital-desafia-o-off-line<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/www.jornalopcao.com.br\/colunas-e-blogs\/imprensa\/cenp-indica-que-midia-digital-vai-superar-a-tv-aberta-em-investimentos-publicitarios-737643\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/www.ecommercebrasil.com.br\/noticias\/tv-3-0-amplia-possibilidades-para-a-publicidade-segmentada-no-brasil<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/startupi.com.br\/governo-oficializa-tv-3-0-mercado-midia\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/auroracultural.com\/noticias\/midia-digital-deve-superar-tv-aberta-em-2026\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/alexferraz.com.br\/2025\/08\/22\/midia-digital-deve-superar-tv-aberta-em-2026\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/www.portaldosjornalistas.com.br\/midia-digital-cresce-e-deve-ultrapassar-tv-aberta-no-proximo-ano-segundo-dados-do-cenp\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/www1.brasilemfolhas.com.br\/2025\/08\/cenp-midia-digital-deve-superar-tv-aberta-em-investimentos-publicitarios\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/sobralonline.com.br\/midia-digital-cresce-e-deve-ultrapassar-tv-aberta-no-proximo-ano-segundo-dados-do-cenp\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/freelance24horas.blogspot.com\/2025\/08\/midia-digital-cresce-e-deve-ultrapassar.html<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/coletiva.net\/noticias\/midia-digital-pode-ultrapassar-televisao-aberta-na-publicidade,459387.jhtml<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/caracafm.com.br\/midia-digital-acelera-e-deve-ultrapassar-tv-aberta-ja-no-proximo-ano\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/tribonewsptga.com.br\/noticia\/3748\/governo-assina-decreto-da-tv-3-0-e-abre-espaco-para-nova-dinamica-no-mercado-publicitario.html<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/valoresdors.com.br\/noticias\/midia-digital-acelera-e-deve-ultrapassar-tv-aberta-em-2026\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/marcalegal.com.br\/comercio\/tv-3-0-amplia-possibilidades-para-a-publicidade-segmentada-no-brasil\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/vitoriaagora.com.br\/governo-brasileiro-lanca-tv-3-0-muda-mercado-midia\/<\/a><\/span><\/p>

\u00a0<\/p>

US Media anuncia Ot\u00e1vio Tranchesi como diretor global de vendas da unidade de performance<\/span><\/p>

https:\/\/tiinside.com.br\/05\/08\/2025\/us-media-anuncia-otavio-tranchesi-como-diretor-global-de-vendas-da-unidade-de-performance\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/www.abcdacomunicacao.com.br\/us-media-anuncia-otavio-tranchesi-como-diretor-global-de-vendas-da-unidade-de-performance\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/creativosbr.com.br\/us-media-anuncia-otavio-tranchesi-como-diretor-global-de-vendas\/<\/a><\/span><\/p>

\u00a0<\/p>

https:\/\/www.clubedecriacao.com.br\/ultimas\/contratacoes-1648\/<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

M\u00c9XICO US Media nombra a Jorge Zerecero como Director de Ventas para Zefr en Latinoam\u00e9rica https:\/\/www.teragames.com.mx\/us-media-nombra-nuevo-director-de-ventas-para-zefr-en-latinoamerica\/ \u00a0 https:\/\/revistapotencialhumano.com.mx\/revistadigital\/era-digital\/ \u00a0 https:\/\/nodonueve.com\/2025\/07\/22\/us-media-nombra-a-jorge-zerecero-como-nuevo-director-de-ventas-en-latam-para-zefr\/ \u00a0 Estrategias para anunciantes y agencias en el mercado digital https:\/\/indicecorporativo.com\/2025\/08\/consejos-clave-para-lograr-relevancia-e-impacto-en-medios-digitales\/ \u00a0 https:\/\/geekandlife.com.mx\/2025\/08\/05\/consejos-clave-para-lograr-relevancia-e-impacto-en-medios-digitales-tech-interes\/ \u00a0 https:\/\/tecnoempresa.mx\/70-de-usuarios-de-internet-usan-redes-sociales\/ \u00a0 https:\/\/noti.mx\/2025\/08\/11\/cada-dia-surgen-nuevas-tecnologias-formatos-y-comportamientos-del-consumidor-que-desafian-a-los-actores-del-mercado-a-adaptarse-las-marcas-deben-transformarse-e-innovar-para-llegar-a-su-publico-a-tr\/ \u00a0 https:\/\/www.teragames.com.mx\/consejos-clave-para-lograr-relevancia-e-impacto-en-medios-digitales\/ \u00a0 https:\/\/ayacnet.com\/claves-para-destacar-en-el-ecosistema-digital\/ \u00a0 https:\/\/supermexicanos.com\/archivos\/6303https:\/\/lasvirales.com\/2025\/08\/04\/innovacion-y-relevancia-en-el-entorno-digital\/ \u00a0 https:\/\/cafeconlagerencia.com\/recomendaciones-para-sobresalir-en-medios-digitales\/ \u00a0 https:\/\/www.noticiassuper.com\/2025\/08\/04\/la-constante-evolucion-del-marketing-digital-en-mexico\/ \u00a0 https:\/\/yousuariofinal.com\/archivos\/4391\/2025\/08\/04\/ \u00a0 https:\/\/enlaredmx.com\/2025\/08\/04\/estrategias-para-anunciantes-y-agencias-en-el-mercado-digital\/ \u00a0 https:\/\/generacion-c.com\/2025\/08\/04\/el-futuro-del-marketing-digital-en-mexico-tendencias-y-consejos\/ \u00a0 https:\/\/concienciaytecnologia.com\/2025\/08\/claves-para-el-exito-en-medios-digitales-para-anunciantes-y-agencias\/ … Destaques na m\u00eddia – Agosto 2025<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":29789,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[62,69],"tags":[],"class_list":["post-29857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en-pt-br","category-news-pt-pt-br"],"acf":[],"_links":{"self":[{"href":"https:\/\/usmediaconsulting.com\/pt-br\/wp-json\/wp\/v2\/posts\/29857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usmediaconsulting.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usmediaconsulting.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usmediaconsulting.com\/pt-br\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usmediaconsulting.com\/pt-br\/wp-json\/wp\/v2\/comments?post=29857"}],"version-history":[{"count":0,"href":"https:\/\/usmediaconsulting.com\/pt-br\/wp-json\/wp\/v2\/posts\/29857\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usmediaconsulting.com\/pt-br\/wp-json\/wp\/v2\/media\/29789"}],"wp:attachment":[{"href":"https:\/\/usmediaconsulting.com\/pt-br\/wp-json\/wp\/v2\/media?parent=29857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usmediaconsulting.com\/pt-br\/wp-json\/wp\/v2\/categories?post=29857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usmediaconsulting.com\/pt-br\/wp-json\/wp\/v2\/tags?post=29857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}