{"id":18783,"date":"2024-03-28T16:48:16","date_gmt":"2024-03-28T19:48:16","guid":{"rendered":"https:\/\/usmediaconsulting.com\/?p=18783"},"modified":"2024-03-28T17:07:16","modified_gmt":"2024-03-28T20:07:16","slug":"elas-no-topo-liderancas-femininas-na-midia-e-publicidade","status":"publish","type":"post","link":"https:\/\/usmediaconsulting.com\/pt-br\/elas-no-topo-liderancas-femininas-na-midia-e-publicidade\/","title":{"rendered":"Elas no topo: Lideran\u00e7as Femininas na m\u00eddia e publicidade"},"content":{"rendered":"\t\t
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H\u00e1 d\u00e9cadas, as mulheres t\u00eam avan\u00e7ado e conquistado novos espa\u00e7os, modificando o mundo, e no processo tamb\u00e9m a si mesmas. Com isso, se formam novos olhares e cargos para suas vidas profissionais, atitudes e interesses e decis\u00f5es de consumo e de m\u00eddia. Com tanta constante transforma\u00e7\u00e3o, tanto tecnol\u00f3gica quanto cultural, algumas empresas t\u00eam lutado contra a disparidade de g\u00eanero e salarial na ind\u00fastria de tecnologia, m\u00eddia e publicidade.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Neste m\u00eas da mulher, queremos mostrar como tais empresas contam com lideran\u00e7as femininas e t\u00eam demonstrado como miss\u00e3o, mitigar a disparidade e capacitar as mulheres para abra\u00e7arem a tecnologia, m\u00eddia e publicidade bem como, motivar mulheres a tra\u00e7arem suas trajet\u00f3rias profissionais para que cada vez mais mulheres alcancem cargos altos.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Para compartilhar opini\u00f5es sobre esse cen\u00e1rio, convidamos Kare\u00e9 Ortiz, VP of AD SALES da US MEDIA<\/b><\/strong>. A empresa \u00e9 a hub l\u00edder em m\u00eddia na Am\u00e9rica Latina e conta com uma equipe majoritariamente feminina! Do quadro de funcion\u00e1rios, 53% s\u00e3o mulheres, tendo 6 em altos cargos de lideran\u00e7a.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Quais desafios enfrentam as lideran\u00e7as femininas na ind\u00fastria de m\u00eddia e publicidade, principalmente quando lideram equipes em v\u00e1rios pa\u00edses?<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\u201cEquilibrar trabalho e vida pessoal \u00e9 um desafio, pois ainda existem pap\u00e9is de g\u00eanero estabelecidos na nossa sociedade e se tamb\u00e9m s\u00e3o m\u00e3es torna-se mais complicado porque t\u00eam de saber equilibrar a presen\u00e7a em casa e o compromisso com o trabalho.\n

\nAcredito que a participa\u00e7\u00e3o das mulheres em posi\u00e7\u00f5es de lideran\u00e7a na ind\u00fastria publicit\u00e1ria est\u00e1 crescendo, no entanto, ainda \u00e9 necess\u00e1rio alcan\u00e7ar condi\u00e7\u00f5es equitativas. \n

\nPor fim, gerenciar equipes em v\u00e1rios pa\u00edses geralmente envolve viagens, e isso exige uma grande disposi\u00e7\u00e3o para manter a casa funcionando durante sua aus\u00eancia na viagem.\u201d\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Como est\u00e1 sendo sua experi\u00eancia ao exercer esse papel na US Media? E como foi sua trajet\u00f3ria pessoal?<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\u201cNa minha experi\u00eancia dentro da US Media vejo um grande apoio \u00e0s mulheres para liderar equipes, o crescimento profissional \u00e9 sempre buscado e pessoalmente tenho visto e apoiado excelentes profissionais a crescerem.\n

\nHoje, ap\u00f3s 6 anos liderando uma equipe e produto, fui promovido a VP de Vendas de todos os produtos de representa\u00e7\u00e3o exclusiva, onde me demonstraram a confian\u00e7a que depositam em mim, e pelo compromisso que tenho para com a empresa.\u201d\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00c9 preciso trabalhar em conjunto e promover muito di\u00e1logo entre os l\u00edderes e suas equipes para mudarmos tal disparidade de g\u00eanero e salarial e aumentar a gera\u00e7\u00e3o de oportunidades a mulheres em cargos de lideran\u00e7a.<\/span><\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

H\u00e1 d\u00e9cadas, as mulheres t\u00eam avan\u00e7ado e conquistado novos espa\u00e7os, modificando o mundo, e no processo tamb\u00e9m a si mesmas. Com isso, se formam novos olhares e cargos para suas vidas profissionais, atitudes e interesses e decis\u00f5es de consumo e de m\u00eddia. Com tanta constante transforma\u00e7\u00e3o, tanto tecnol\u00f3gica quanto cultural, algumas empresas t\u00eam lutado contra … Elas no topo: Lideran\u00e7as Femininas na m\u00eddia e publicidade<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":18790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[23],"tags":[],"class_list":["post-18783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nao-categorizado"],"acf":[],"_links":{"self":[{"href":"https:\/\/usmediaconsulting.com\/pt-br\/wp-json\/wp\/v2\/posts\/18783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usmediaconsulting.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usmediaconsulting.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usmediaconsulting.com\/pt-br\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usmediaconsulting.com\/pt-br\/wp-json\/wp\/v2\/comments?post=18783"}],"version-history":[{"count":0,"href":"https:\/\/usmediaconsulting.com\/pt-br\/wp-json\/wp\/v2\/posts\/18783\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usmediaconsulting.com\/pt-br\/wp-json\/wp\/v2\/media\/18790"}],"wp:attachment":[{"href":"https:\/\/usmediaconsulting.com\/pt-br\/wp-json\/wp\/v2\/media?parent=18783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usmediaconsulting.com\/pt-br\/wp-json\/wp\/v2\/categories?post=18783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usmediaconsulting.com\/pt-br\/wp-json\/wp\/v2\/tags?post=18783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}