{"id":38543,"date":"2026-05-07T17:19:47","date_gmt":"2026-05-07T20:19:47","guid":{"rendered":"https:\/\/usmediaconsulting.com\/?p=38543"},"modified":"2026-05-07T17:40:00","modified_gmt":"2026-05-07T20:40:00","slug":"pr-highlights-april-2026","status":"publish","type":"post","link":"https:\/\/usmediaconsulting.com\/es\/pr-highlights-april-2026\/","title":{"rendered":"Destacados en los medios &#8211; Abril 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"38543\" class=\"elementor elementor-38543 elementor-38504\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84323c8 e-flex e-con-boxed e-con e-parent\" data-id=\"84323c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d7fa42 elementor-widget elementor-widget-text-editor\" data-id=\"8d7fa42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>USA\u00a0<\/h2><p><span style=\"color: #000000;\">OneFootball in the Americas: <strong>Soccer in the U.S. isn\u2019t a moment. It\u2019s a long-term play.<\/strong><\/span><\/p><p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.bloomberg.com\/news\/newsletters\/2026-04-24\/fifa-world-cup-pushes-to-make-more-money-with-prediction-markets-sponsor?embedded-checkout=true\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff6600; text-decoration: underline;\">https:\/\/www.bloomberg.com\/news\/newsletters\/2026-04-24\/fifa-world-cup-pushes-to-make-more-money-with-prediction-markets-sponsor?embedded-checkout=true<\/span><\/a> <\/span><\/p><p>\u00a0<\/p><p><span style=\"color: #ff6600;\"><u><a style=\"color: #ff6600;\" href=\"https:\/\/www.produ.com\/ushispanic\/noticias\/fabio-sa-of-u-s-media-soccer-in-the-u-s-isnt-a-moment-its-a-long-term-play\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.produ.com\/ushispanic\/noticias\/fabio-sa-of-u-s-media-soccer-in-the-u-s-isnt-a-moment-its-a-long-term-play\/<\/a><\/u><\/span><\/p><p>\u00a0<\/p><p><span style=\"color: #ff6600;\"><u><a style=\"color: #ff6600;\" href=\"https:\/\/www.portada-online.com\/feature\/us-media-fabio-sa-the-world-cup-is-a-springboard-to-even-higher-peaks\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.portada-online.com\/feature\/us-media-fabio-sa-the-world-cup-is-a-springboard-to-even-higher-peaks\/<\/a> <\/u><\/span><\/p><p>\u00a0<\/p><h2>ARGENTINA<\/h2><p><span style=\"color: #000000;\">OneFootball alcanz\u00f3 2,5 millones de usuarios mensuales en Argentina y proyecta suba al Mundial<\/span><\/p><p>\u00a0<\/p><p><span style=\"color: #ff6600;\"><u><a style=\"color: #ff6600;\" href=\"https:\/\/mercado.com.ar\/marketing\/onefootball-alcanzo-25-millones-de-usuarios-mensuales-en-argentina-y-proyecta-suba-al-mundial\" target=\"_blank\" rel=\"noopener\">https:\/\/mercado.com.ar\/marketing\/onefootball-alcanzo-25-millones-de-usuarios-mensuales-en-argentina-y-proyecta-suba-al-mundial<\/a><\/u><\/span><\/p><h2>BRAZIL<\/h2><p><span style=\"color: #000000;\">US Media fecha parceria com a Cencosud Media e amplia oferta de solu\u00e7\u00f5es de retail media no Brasil<\/span><\/p><p><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/www.abcdacomunicacao.com.br\/us-media-fecha-parceria-com-a-cencosud-media-e-amplia-oferta-de-solucoes-de-retail-media-no-brasil\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.abcdacomunicacao.com.br\/us-media-fecha-parceria-com-a-cencosud-media-e-amplia-oferta-de-solucoes-de-retail-media-no-brasil\/<\/a><\/span><\/span><\/p><p>\u00a0<\/p><p><span style=\"color: #000000;\">US Media mira faturar R$300 milh\u00f5es<\/span><\/p><p>\u00a0<\/p><p><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/exame.com\/negocios\/o-negocio-invisivel-da-publicidade-que-mira-faturar-r-300-milhoes\/\" target=\"_blank\" rel=\"noopener\">https:\/\/exame.com\/negocios\/o-negocio-invisivel-da-publicidade-que-mira-faturar-r-300-milhoes\/<\/a><\/span><\/p><p>\u00a0<\/p><p><span style=\"color: #000000;\">US Media refor\u00e7a lideran\u00e7as nas Am\u00e9ricas<\/span><\/p><p>\u00a0<\/p><p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.meioemensagem.com.br\/gente\/us-media-reforca-lideranca-nas-americas\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff6600; text-decoration: underline;\">https:\/\/www.meioemensagem.com.br\/gente\/us-media-reforca-lideranca-nas-americas<\/span><\/a><\/span><\/p><p>\u00a0<\/p><p><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/grandesnomesdapropaganda.com.br\/danca-das-cadeiras\/us-media-anuncia-lucas-rispoli-e-anna-mauger-em-nova-lideranca\/\" target=\"_blank\" rel=\"noopener\">https:\/\/grandesnomesdapropaganda.com.br\/danca-das-cadeiras\/us-media-anuncia-lucas-rispoli-e-anna-mauger-em-nova-lideranca\/<\/a><\/span><\/span><\/p><p>\u00a0<\/p><p><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/portal.megabrasil.com.br\/jcc\/noticias\/ler\/14305\/americas-na-rota-do-crescimento\" target=\"_blank\" rel=\"noopener\">https:\/\/portal.megabrasil.com.br\/jcc\/noticias\/ler\/14305\/americas-na-rota-do-crescimento<\/a><\/span><\/span><\/p><p>\u00a0<\/p><p><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/tiinside.com.br\/22\/04\/2026\/us-media-reforca-lideranca-nas-americas-com-chegada-de-lucas-rispoli-e-anna-mauger-para-acelerar-parcerias\/\" target=\"_blank\" rel=\"noopener\">https:\/\/tiinside.com.br\/22\/04\/2026\/us-media-reforca-lideranca-nas-americas-com-chegada-de-lucas-rispoli-e-anna-mauger-para-acelerar-parcerias\/<\/a><\/span><\/span><\/p><p>\u00a0<\/p><p><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/www.portaldapropaganda.com.br\/noticias\/38902\/us-media-reforca-lideranca-nas-americas-com-chegada-de-lucas-rispoli-e-anna-mauger-para-acelerar-parcerias\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.portaldapropaganda.com.br\/noticias\/38902\/us-media-reforca-lideranca-nas-americas-com-chegada-de-lucas-rispoli-e-anna-mauger-para-acelerar-parcerias\/<\/a><\/span><\/span><\/p><p>\u00a0<\/p><p><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/clubedecriacao.com.br\/ultimas\/contratacoes-e-promocoes-1196\/\" target=\"_blank\" rel=\"noopener\">https:\/\/clubedecriacao.com.br\/ultimas\/contratacoes-e-promocoes-1196\/<\/a><\/span><\/span><\/p><p>\u00a0<\/p><p><span style=\"color: #000000;\">Todo mundo no Rio 2026: De olho em Shakira, marcas disputam audi\u00eancia ap\u00f3s shows elevarem consumo em 130%<\/span><\/p><p>\u00a0<\/p><p><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/mundodomarketing.com.br\/shakira-acelera-disputa-entre-marcas-e-reforca-evento-como-ativo-de-midia-continua\" target=\"_blank\" rel=\"noopener\">https:\/\/mundodomarketing.com.br\/shakira-acelera-disputa-entre-marcas-e-reforca-evento-como-ativo-de-midia-continua<\/a><\/span><\/span><\/p><p>\u00a0<\/p><p><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/janela.com.br\/2026\/04\/29\/de-olho-em-shakira-marcas-disputam-audiencia-apos-shows-elevarem-consumo-em-130\/\" target=\"_blank\" rel=\"noopener\">https:\/\/janela.com.br\/2026\/04\/29\/de-olho-em-shakira-marcas-disputam-audiencia-apos-shows-elevarem-consumo-em-130\/<\/a><\/span><\/span><\/p><p>\u00a0<\/p><p><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600; text-decoration: underline;\"><a style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/www.dgabc.com.br\/Noticia\/4316665\/shakira-no-rio-ja-movimenta-milhoes-antes-de-subir-ao-palco-entenda-como\" target=\"_blank\" rel=\"noopener\">https:\/\/www.dgabc.com.br\/Noticia\/4316665\/shakira-no-rio-ja-movimenta-milhoes-antes-de-subir-ao-palco-entenda-como<\/a>\u00a0<\/span><\/span><\/p><p>\u00a0<\/p><h2>MEXICO<\/h2><p><span style=\"color: #000000;\">La IA, el \u201cSistema Central\u201d de la publicidad en 2026: US Media<\/span><\/p><p>\u00a0<\/p><p><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/www.milenio.com\/opinion\/roberto-fuentes-vivar\/las-otras-competencias\/publicidad-jugador-numero-14-del-mundial\" target=\"_blank\" rel=\"noopener\">https:\/\/www.milenio.com\/opinion\/roberto-fuentes-vivar\/las-otras-competencias\/publicidad-jugador-numero-14-del-mundial<\/a><\/span><\/span><\/p><p>\u00a0<\/p><p><a href=\"https:\/\/iworld.com.mx\/la-ia-el-sistema-central-de-la-publicidad-en-2026-us-media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600; text-decoration: underline;\">https:\/\/iworld.com.mx\/la-ia-el-sistema-central-de-la-publicidad-en-2026-us-media\/<\/span><\/span><\/a><\/p><p>\u00a0<\/p><p><a href=\"https:\/\/geekandlife.com.mx\/2026\/04\/22\/la-ia-el-sistema-central-de-la-publicidad-en-2026-us-media-tech-interes-ia\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600; text-decoration: underline;\">https:\/\/geekandlife.com.mx\/2026\/04\/22\/la-ia-el-sistema-central-de-la-publicidad-en-2026-us-media-tech-interes-ia\/<\/span><\/span><\/a><\/p><p>\u00a0<\/p><p><a href=\"https:\/\/tecnoempresa.mx\/la-ia-el-sistema-central-de-la-publicidad-en-2026-us-media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600; text-decoration: underline;\">https:\/\/tecnoempresa.mx\/la-ia-el-sistema-central-de-la-publicidad-en-2026-us-media\/<\/span><\/span><\/a><\/p><p>\u00a0<\/p><p><a href=\"https:\/\/global-it-media.com\/la-publicidad-con-ia-sera-el-sistema-central-en-2026-us-media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600; text-decoration: underline;\">https:\/\/global-it-media.com\/la-publicidad-con-ia-sera-el-sistema-central-en-2026-us-media\/<\/span><\/span><\/a><\/p><p>\u00a0<\/p><p><a href=\"https:\/\/nodonueve.com\/2026\/04\/21\/la-inteligencia-artificial-impulsa-una-nueva-era-publicitaria-en-mexico-en-2026\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600; text-decoration: underline;\">https:\/\/nodonueve.com\/2026\/04\/21\/la-inteligencia-artificial-impulsa-una-nueva-era-publicitaria-en-mexico-en-2026\/<\/span><\/span><\/a><\/p><p>\u00a0<\/p><p><a href=\"https:\/\/noti.mx\/2026\/04\/20\/los-consumidores-son-cada-vez-mas-conscientes-del-uso-de-algoritmos-en-la-publicidad-valoran-la-personalizacion-y-la-relevancia-pero-tambien-cuestionan-la-veracidad-de-los-contenidos-y-el-uso-d\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600; text-decoration: underline;\">https:\/\/noti.mx\/2026\/04\/20\/los-consumidores-son-cada-vez-mas-conscientes-del-uso-de-algoritmos-en-la-publicidad-valoran-la-personalizacion-y-la-relevancia-pero-tambien-cuestionan-la-veracidad-de-los-contenidos-y-el-uso-d\/<\/span><\/span><\/a><\/p><p>\u00a0<\/p><p><a href=\"https:\/\/www.teragames.com.mx\/us-media-revela-que-la-ia-es-el-sistema-central-de-la-publicidad-en-2026\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600; text-decoration: underline;\">https:\/\/www.teragames.com.mx\/us-media-revela-que-la-ia-es-el-sistema-central-de-la-publicidad-en-2026\/<\/span><\/span><\/a><\/p><p>\u00a0<\/p><p><a href=\"https:\/\/re-evolucion.mx\/la-ia-el-sistema-central-de-la-publicidad-en-2026-us-media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600; text-decoration: underline;\">https:\/\/re-evolucion.mx\/la-ia-el-sistema-central-de-la-publicidad-en-2026-us-media\/<\/span><\/span><\/a><\/p><p>\u00a0<\/p><p><a href=\"https:\/\/yousuariofinal.com\/archivos\/5151\/2026\/04\/21\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600; text-decoration: underline;\">https:\/\/yousuariofinal.com\/archivos\/5151\/2026\/04\/21\/<\/span><\/span><\/a><\/p><p>\u00a0<\/p><p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/supermexicanos.com\/archivos\/7987\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff6600; text-decoration: underline;\">https:\/\/supermexicanos.com\/archivos\/7987<\/span><\/a><\/span><\/p><p>\u00a0<\/p><p><a href=\"https:\/\/generacion-c.com\/2026\/04\/24\/ia-sistema-central-publicidad-2026-us-media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600; text-decoration: underline;\">https:\/\/generacion-c.com\/2026\/04\/24\/ia-sistema-central-publicidad-2026-us-media\/<\/span><\/span><\/a><\/p><p>\u00a0<\/p><p><a href=\"https:\/\/mexicojuega.com\/noticias\/la-inteligencia-artificial-redefine-la-estrategia-publicitaria-en-mexico-en-2026\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600; text-decoration: underline;\">https:\/\/mexicojuega.com\/noticias\/la-inteligencia-artificial-redefine-la-estrategia-publicitaria-en-mexico-en-2026\/<\/span><\/span><\/a><\/p><p>\u00a0<\/p><p><a href=\"https:\/\/enlaredmx.com\/2026\/04\/24\/ia-sistema-central-publicidad-2026-us-media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #ff6600;\">https:\/\/enlaredmx.com\/2026\/04\/24\/ia-sistema-central-publicidad-2026-us-media\/<\/span><\/a><\/p><p>\u00a0<\/p><p><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/concienciaytecnologia.com\/2026\/04\/datos-ia-y-omnicanalidad-la-nueva-arquitectura-del-marketing\/\" target=\"_blank\" rel=\"noopener\">https:\/\/concienciaytecnologia.com\/2026\/04\/datos-ia-y-omnicanalidad-la-nueva-arquitectura-del-marketing\/<\/a><\/span><\/span><\/p><p>\u00a0<\/p><p><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/ayacnet.com\/ia-sistema-central-publicidad-2026-us-media\/\" target=\"_blank\" rel=\"noopener\">https:\/\/ayacnet.com\/ia-sistema-central-publicidad-2026-us-media\/<\/a><\/span><\/span><\/p><p>\u00a0<\/p><p><a href=\"https:\/\/mexnews.com.mx\/noticias\/ia-y-omnicanalidad-redefinen-la-publicidad-en-mexico-la-vision-de-us-media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600; text-decoration: underline;\">https:\/\/mexnews.com.mx\/noticias\/ia-y-omnicanalidad-redefinen-la-publicidad-en-mexico-la-vision-de-us-media\/<\/span><\/span><\/a><\/p><p>\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>USA OneFootball in the Americas: Soccer in the U.S. isn\u2019t a moment. It\u2019s a long-term play. https:\/\/www.bloomberg.com\/news\/newsletters\/2026-04-24\/fifa-world-cup-pushes-to-make-more-money-with-prediction-markets-sponsor?embedded-checkout=true https:\/\/www.produ.com\/ushispanic\/noticias\/fabio-sa-of-u-s-media-soccer-in-the-u-s-isnt-a-moment-its-a-long-term-play\/ https:\/\/www.portada-online.com\/feature\/us-media-fabio-sa-the-world-cup-is-a-springboard-to-even-higher-peaks\/ ARGENTINA OneFootball alcanz\u00f3 2,5 millones de usuarios mensuales en Argentina y proyecta suba al Mundial https:\/\/mercado.com.ar\/marketing\/onefootball-alcanzo-25-millones-de-usuarios-mensuales-en-argentina-y-proyecta-suba-al-mundial BRAZIL US Media fecha parceria com a Cencosud Media e amplia oferta de solu\u00e7\u00f5es de retail media no Brasil https:\/\/www.abcdacomunicacao.com.br\/us-media-fecha-parceria-com-a-cencosud-media-e-amplia-oferta-de-solucoes-de-retail-media-no-brasil\/ <a href=\"https:\/\/usmediaconsulting.com\/es\/pr-highlights-april-2026\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Destacados en los medios &#8211; Abril 2026<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":35509,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[63,70,75],"tags":[],"class_list":["post-38543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en-es","category-news-pt-es","category-news-es-es"],"acf":[],"_links":{"self":[{"href":"https:\/\/usmediaconsulting.com\/es\/wp-json\/wp\/v2\/posts\/38543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usmediaconsulting.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usmediaconsulting.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usmediaconsulting.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usmediaconsulting.com\/es\/wp-json\/wp\/v2\/comments?post=38543"}],"version-history":[{"count":2,"href":"https:\/\/usmediaconsulting.com\/es\/wp-json\/wp\/v2\/posts\/38543\/revisions"}],"predecessor-version":[{"id":38548,"href":"https:\/\/usmediaconsulting.com\/es\/wp-json\/wp\/v2\/posts\/38543\/revisions\/38548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usmediaconsulting.com\/es\/wp-json\/wp\/v2\/media\/35509"}],"wp:attachment":[{"href":"https:\/\/usmediaconsulting.com\/es\/wp-json\/wp\/v2\/media?parent=38543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usmediaconsulting.com\/es\/wp-json\/wp\/v2\/categories?post=38543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usmediaconsulting.com\/es\/wp-json\/wp\/v2\/tags?post=38543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}