{"id":25719,"date":"2024-10-31T14:55:22","date_gmt":"2024-10-31T17:55:22","guid":{"rendered":"https:\/\/usmediaconsulting.com\/cierre-la-diversificacion-del-plan-de-medios-puede-aumentar-la-efectividad-de-su-inversion\/"},"modified":"2024-10-31T17:50:54","modified_gmt":"2024-10-31T20:50:54","slug":"cierre-la-diversificacion-del-plan-de-medios-puede-aumentar-la-efectividad-de-su-inversion","status":"publish","type":"post","link":"https:\/\/usmediaconsulting.com\/es\/cierre-la-diversificacion-del-plan-de-medios-puede-aumentar-la-efectividad-de-su-inversion\/","title":{"rendered":"\u00bfC\u00f3mo la diversificaci\u00f3n del plan de medios puede aumentar la efectividad de su inversi\u00f3n?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25719\" class=\"elementor elementor-25719 elementor-25649\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e671ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e671ed\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f06526\" data-id=\"0f06526\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f132680 elementor-widget elementor-widget-image\" data-id=\"f132680\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/usmediaconsulting.com\/wp-content\/uploads\/2024\/10\/Media-Strategy-Day_Google-Forms-header-1024x256.jpg\" class=\"attachment-large size-large wp-image-25374\" alt=\"\" srcset=\"https:\/\/usmediaconsulting.com\/wp-content\/uploads\/2024\/10\/Media-Strategy-Day_Google-Forms-header-1024x256.jpg 1024w, https:\/\/usmediaconsulting.com\/wp-content\/uploads\/2024\/10\/Media-Strategy-Day_Google-Forms-header-300x75.jpg 300w, https:\/\/usmediaconsulting.com\/wp-content\/uploads\/2024\/10\/Media-Strategy-Day_Google-Forms-header.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-013fec5 elementor-widget elementor-widget-text-editor\" data-id=\"013fec5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Panelista:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29a5870 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29a5870\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e20cc19\" data-id=\"e20cc19\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48fa121 elementor-widget elementor-widget-spacer\" data-id=\"48fa121\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7d4e0fd\" data-id=\"7d4e0fd\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c63ea68 elementor-widget elementor-widget-image\" data-id=\"c63ea68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/balmeida\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"665\" height=\"546\" src=\"https:\/\/usmediaconsulting.com\/wp-content\/uploads\/2024\/10\/bruno.png\" class=\"attachment-large size-large wp-image-25605\" alt=\"\" srcset=\"https:\/\/usmediaconsulting.com\/wp-content\/uploads\/2024\/10\/bruno.png 665w, https:\/\/usmediaconsulting.com\/wp-content\/uploads\/2024\/10\/bruno-300x246.png 300w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a169f12\" data-id=\"a169f12\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12afaeb elementor-widget elementor-widget-spacer\" data-id=\"12afaeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16bab2a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16bab2a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8a1201\" data-id=\"e8a1201\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a21b680 elementor-widget elementor-widget-text-editor\" data-id=\"a21b680\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Para concluir el <strong>Media Strategy Day<\/strong>, Bruno Almeida, CEO y fundador de US Media, ofreci\u00f3 una reflexi\u00f3n sobre la importancia de diversificar el plan de medios para maximizar la efectividad de las inversiones publicitarias. Almeida destac\u00f3 c\u00f3mo una estrategia diversificada puede no solo aumentar el alcance, sino tambi\u00e9n mejorar la conexi\u00f3n con las audiencias adecuadas.<\/span><\/p><p><span style=\"color: #000000;\">Su intervenci\u00f3n fue un llamado a la acci\u00f3n para que los profesionales del marketing adopten un enfoque m\u00e1s integral en la planificaci\u00f3n de medios, considerando las m\u00faltiples plataformas y formatos disponibles. Almeida enfatiz\u00f3 que la adaptabilidad y la innovaci\u00f3n son esenciales para enfrentar los desaf\u00edos del mercado actual.<\/span><\/p><p><em><span style=\"color: #000000;\">No te pierdas clips de esta discusi\u00f3n, a continuaci\u00f3n:<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0879568 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0879568\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57027a0\" data-id=\"57027a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c18d8c6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c18d8c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a71616f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a71616f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-0582cac\" data-id=\"0582cac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7586de elementor-widget elementor-widget-video\" data-id=\"a7586de\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtube.com\\\/watch?v=\\\/QgOl9V2gobg?feature=share&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-bbed9a0\" data-id=\"bbed9a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f42c89 elementor-widget elementor-widget-video\" data-id=\"9f42c89\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtube.com\\\/watch?v=\\\/db0HlEIoErI?feature=share&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-58c899b\" data-id=\"58c899b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fb5341 elementor-widget elementor-widget-video\" data-id=\"4fb5341\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtube.com\\\/watch?v=\\\/DTiZRrYV7i0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-4a191a1\" data-id=\"4a191a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c102c64 elementor-widget elementor-widget-video\" data-id=\"c102c64\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/vMcJAf-G9XY&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Panelista: Para concluir el Media Strategy Day, Bruno Almeida, CEO y fundador de US Media, ofreci\u00f3 una reflexi\u00f3n sobre la importancia de diversificar el plan de medios para maximizar la efectividad de las inversiones publicitarias. Almeida destac\u00f3 c\u00f3mo una estrategia diversificada puede no solo aumentar el alcance, sino tambi\u00e9n mejorar la conexi\u00f3n con las audiencias <a href=\"https:\/\/usmediaconsulting.com\/es\/cierre-la-diversificacion-del-plan-de-medios-puede-aumentar-la-efectividad-de-su-inversion\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  \u00bfC\u00f3mo la diversificaci\u00f3n del plan de medios puede aumentar la efectividad de su inversi\u00f3n?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[63],"tags":[68],"class_list":["post-25719","post","type-post","status-publish","format-standard","hentry","category-news-en-es","tag-child-es"],"acf":[],"_links":{"self":[{"href":"https:\/\/usmediaconsulting.com\/es\/wp-json\/wp\/v2\/posts\/25719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usmediaconsulting.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usmediaconsulting.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usmediaconsulting.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usmediaconsulting.com\/es\/wp-json\/wp\/v2\/comments?post=25719"}],"version-history":[{"count":0,"href":"https:\/\/usmediaconsulting.com\/es\/wp-json\/wp\/v2\/posts\/25719\/revisions"}],"wp:attachment":[{"href":"https:\/\/usmediaconsulting.com\/es\/wp-json\/wp\/v2\/media?parent=25719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usmediaconsulting.com\/es\/wp-json\/wp\/v2\/categories?post=25719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usmediaconsulting.com\/es\/wp-json\/wp\/v2\/tags?post=25719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}