{"id":25599,"date":"2024-10-31T15:04:41","date_gmt":"2024-10-31T18:04:41","guid":{"rendered":"https:\/\/usmediaconsulting.com\/?p=25599"},"modified":"2024-10-31T17:50:23","modified_gmt":"2024-10-31T20:50:23","slug":"publicidad-en-video-impacto-y-tendencias","status":"publish","type":"post","link":"https:\/\/usmediaconsulting.com\/en\/publicidad-en-video-impacto-y-tendencias\/","title":{"rendered":"La Revoluci\u00f3n de la Publicidad en Video &#8211; Impacto y Tendencias"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25599\" class=\"elementor elementor-25599\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b34f16f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b34f16f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e20cc19\" data-id=\"e20cc19\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-284468c elementor-widget elementor-widget-image\" data-id=\"284468c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/usmediaconsulting.com\/wp-content\/uploads\/2024\/10\/Media-Strategy-Day_Google-Forms-header-1024x256.jpg\" class=\"attachment-large size-large wp-image-25372\" alt=\"\" srcset=\"https:\/\/usmediaconsulting.com\/wp-content\/uploads\/2024\/10\/Media-Strategy-Day_Google-Forms-header-1024x256.jpg 1024w, https:\/\/usmediaconsulting.com\/wp-content\/uploads\/2024\/10\/Media-Strategy-Day_Google-Forms-header-300x75.jpg 300w, https:\/\/usmediaconsulting.com\/wp-content\/uploads\/2024\/10\/Media-Strategy-Day_Google-Forms-header.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-013fec5 elementor-widget elementor-widget-text-editor\" data-id=\"013fec5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Panelistas:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2407290 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2407290\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0487eef\" data-id=\"0487eef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb2abbf elementor-widget elementor-widget-image\" data-id=\"cb2abbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/robertvelez\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"665\" height=\"466\" src=\"https:\/\/usmediaconsulting.com\/wp-content\/uploads\/2024\/10\/Rob.png\" class=\"attachment-large size-large wp-image-25621\" alt=\"\" srcset=\"https:\/\/usmediaconsulting.com\/wp-content\/uploads\/2024\/10\/Rob.png 665w, https:\/\/usmediaconsulting.com\/wp-content\/uploads\/2024\/10\/Rob-300x210.png 300w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-497a02e\" data-id=\"497a02e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a75561c elementor-widget elementor-widget-image\" data-id=\"a75561c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/tom%C3%A1s-arriola-ruiz-744b67135\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"666\" height=\"466\" src=\"https:\/\/usmediaconsulting.com\/wp-content\/uploads\/2024\/10\/Tomas.png\" class=\"attachment-large size-large wp-image-25624\" alt=\"\" srcset=\"https:\/\/usmediaconsulting.com\/wp-content\/uploads\/2024\/10\/Tomas.png 666w, https:\/\/usmediaconsulting.com\/wp-content\/uploads\/2024\/10\/Tomas-300x210.png 300w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-24471f7\" data-id=\"24471f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c63ea68 elementor-widget elementor-widget-image\" data-id=\"c63ea68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/omar-f-baa5a082\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"541\" src=\"https:\/\/usmediaconsulting.com\/wp-content\/uploads\/2024\/10\/omar.png\" class=\"attachment-large size-large wp-image-25618\" alt=\"\" srcset=\"https:\/\/usmediaconsulting.com\/wp-content\/uploads\/2024\/10\/omar.png 666w, https:\/\/usmediaconsulting.com\/wp-content\/uploads\/2024\/10\/omar-300x244.png 300w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16bab2a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16bab2a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8a1201\" data-id=\"e8a1201\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a21b680 elementor-widget elementor-widget-text-editor\" data-id=\"a21b680\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">La segunda mesa redonda se centr\u00f3 en el auge de la publicidad en video y c\u00f3mo est\u00e1 transformando las campa\u00f1as digitales. Los ejecutivos Rob V\u00e9lez de Vevo, Tom\u00e1s Arriola de Starcom\/Samsung y Omar Flores de US Media compartieron su experiencia y conocimientos sobre el impacto de las plataformas de video en la publicidad.<\/span><\/p><p><span style=\"color: #000000;\">Los panelistas discutieron c\u00f3mo las marcas pueden aprovechar el crecimiento de la televisi\u00f3n conectada (CTV) y las plataformas de streaming para llegar a audiencias m\u00e1s amplias. Se presentaron casos de \u00e9xito que ilustran el poder de la segmentaci\u00f3n inteligente en campa\u00f1as publicitarias, destacando la importancia de innovar en la creaci\u00f3n de contenido atractivo para captar la atenci\u00f3n del consumidor.<\/span><\/p><p><em><span style=\"color: #000000;\">No te pierdas clipes de esta discusi\u00f3n, a continuaci\u00f3n:<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-290d771 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"290d771\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b00a7d\" data-id=\"0b00a7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c060ef elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9c060ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb50de5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb50de5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-b89f8f6\" data-id=\"b89f8f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-93b48f4\" data-id=\"93b48f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-178a588 elementor-widget elementor-widget-video\" data-id=\"178a588\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/s2ucyG_IUno&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65e698b elementor-widget elementor-widget-text-editor\" data-id=\"65e698b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">L<\/span><strong><span style=\"color: #000000;\">a Publicidad en 2024: Clave para Impactar Audiencias<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-bbcea0d\" data-id=\"bbcea0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-974dea9 elementor-widget elementor-widget-video\" data-id=\"974dea9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/eJYX0juJneE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afb4e21 elementor-widget elementor-widget-text-editor\" data-id=\"afb4e21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Conexio\u0301n Emocional: La Clave del Contenido Relevante<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-a2f0156\" data-id=\"a2f0156\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05ecd0b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05ecd0b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e382b0f\" data-id=\"e382b0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-593cf83 elementor-widget elementor-widget-video\" data-id=\"593cf83\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtube.com\\\/watch?v=\\\/H2IKElFCS8s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4785435\" data-id=\"4785435\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3f3265 elementor-widget elementor-widget-video\" data-id=\"c3f3265\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtube.com\\\/watch?v=\\\/Y3T2kvwJKVg&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9174927\" data-id=\"9174927\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e714bfa elementor-widget elementor-widget-video\" data-id=\"e714bfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtube.com\\\/watch?v=\\\/aTxU8vTCKvk&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Panelistas: La segunda mesa redonda se centr\u00f3 en el auge de la publicidad en video y c\u00f3mo est\u00e1 transformando las campa\u00f1as digitales. Los ejecutivos Rob V\u00e9lez de Vevo, Tom\u00e1s Arriola de Starcom\/Samsung y Omar Flores de US Media compartieron su experiencia y conocimientos sobre el impacto de las plataformas de video en la publicidad. Los <a href=\"https:\/\/usmediaconsulting.com\/en\/publicidad-en-video-impacto-y-tendencias\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  La Revoluci\u00f3n de la Publicidad en Video &#8211; Impacto y Tendencias<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[9],"tags":[64],"class_list":["post-25599","post","type-post","status-publish","format-standard","hentry","category-news-en","tag-child"],"acf":[],"_links":{"self":[{"href":"https:\/\/usmediaconsulting.com\/en\/wp-json\/wp\/v2\/posts\/25599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usmediaconsulting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usmediaconsulting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usmediaconsulting.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usmediaconsulting.com\/en\/wp-json\/wp\/v2\/comments?post=25599"}],"version-history":[{"count":0,"href":"https:\/\/usmediaconsulting.com\/en\/wp-json\/wp\/v2\/posts\/25599\/revisions"}],"wp:attachment":[{"href":"https:\/\/usmediaconsulting.com\/en\/wp-json\/wp\/v2\/media?parent=25599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usmediaconsulting.com\/en\/wp-json\/wp\/v2\/categories?post=25599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usmediaconsulting.com\/en\/wp-json\/wp\/v2\/tags?post=25599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}