Sales House - Us Media - The Media Hub Leader in Latin America

Sales
House

We have been representing top brands and category leaders in Latin America markets for years.

A Sales House is an organization which sells advertising on behalf of other media owners or publishers.

Our long-term commercial relationships are based on transparency and sustainability to build trust and generate exponential results to our partners publishers.

List of services:

Dedicated Exclusive Teams:

Our teams are dedicated to each publisher and they do not sell other brands but only the ones they have been assigned to represent. Our Partner Publishers increased organic revenue YoY by having dedicated sales teams in US Media.

Team Hiring:

We hire sales qualified professionals with experience in the category of the publisher. Basically, they become strategists and consultants to our clients.

Training:

We carry on several training sessions for the teams by educating the team on the publisher capabilities and the best approach to sell their properties to agencies and advertisers in LatAm.

Managing:

We manage the whole cycle of the operation: 1- Strategy & Sales, 2- Dedicated account management to the publisher. 3- Execution & Optimization.

Selling:

We have a very aggressive and solid team when it comes to sales. Every new member is also trained on intensive processes that include weekly sales meeting with the Publishers.

Execution:

We execute campaigns, from implementation, trafficking, optimization to reporting and we are certified in the main market platforms.

Production Capabilities:

We incorporated a production layer based on Creative and Content Development to reinforce the Publisher value proposition and to offer production to agencies and advertisers that do not have these capabilities. We increased sales and assured creative quality aligned to Publisher’s guidelines in a timely manner.

Clearing House:

This service is included in the Full Reseller Model as well. For more information click here

Collection and Payment:

Collection and Payment

Benefits

Strategy

By strategizing the sale we become consultants to our clients, representing our publishers and assuring that the role of our brands becomes key within a proposed strategy. With this culture spread out in all corporate levels, we are able to YoY grow above the digital media growth and win market share to our partners.

Relationships

LatAm is a market where relationships are key and US Media has a history of 17 years of commercial deals with most of the agencies and important brands in LatAm. Our local presence in the majority of LatAm gives us the muscle to speak local, resulting in recurring business. US Media’s fee is lower than withholding tax.

Transparency

We welcome and invite the publishers to participate in the conversation and sales cycle with us. This adds value to the client and to the Sales House. Clients appreciate the opportunity to meet with the publishers and learn first-hand about the publisher’s products today and in the future. We also appreciate the opportunity to work side-by-side with the publisher that we team up with.

LatAm Market Experts

We are experts in Latin American markets and serve as consultants for our publishers, helping them to better position their brands while also delivering a local pricing perspective and facilitating introductions to our closest clients, agencies and advertisers.

Avoid Administrative Burdens

US Media handles all the work and pays publishers in dollars.

Avoid Risk of Loss

USMC takes the risk of the loss, being a risk-free factor for the publisher. (Those risks are related to lack / issues of collection or profitability, in the event that they occur).