Would you like to know for sure how effective your print advertising is? Even though print is one of the most important advertising media, receiving almost one out of every four dollars spent in media, it still falls short significantly in allowing advertisers to understand its impact, let alone the possibility of optimizing campaigns and getting better results over time. That could only be done if you advertised on the Internet. But not anymore.

NeoPrint Media, the company that coined the term "print media analytics," is the first to offer a fully integrated tracking platform for print advertisers, agencies and publishers. Their innovative product—Primia—measures in real time all responses of a print ad, regardless of its source.

Primia uses unique "tags" in each creative of a campaign in a way that's completely transparent to the reader and seamless to the advertiser. The results are tracked and made available online. "Once you start tracking the results of your print advertising, you see how much you were missing. The difference is night and day," says Bruno Almeida, VP of Advertising of US Media Consulting.

Primia is currently offered just to pan-regional companies, and now US Media Consulting and its clients can take advantage of this amazing tool.

Whether you are running a print campaign or have any plans to do so, you should definitely let us know. Once you try it you'll understand how much more your print ads can work for you!

For effective ways to implement Primia in your print campaign, please contact your US Media Consulting Representative at 305-722-5500.