Why was Jumba Exchange created?

Jumba was was born from two very clearly unmet needs: unsold inventory in premium publications and a need for a brand-safe performance marketing solution for Latin America and US Hispanics. Back in 2007, brand advertisers had two options for their online campaigns: buy specific placements on premium publications or run their ads on blind ad networks that could jeopardize their brand value by placing it and relating it to negative content. Jumba addresses both the need of premium publications to monetize their remnant inventory and those of brand advertisers to be able to run performance campaigns in editorial or monitored content, making sure their investment in their brand is protected.

How Does the network actually work?

The network is based on leading-edge technology commonly used by the largest global ad networks. The difference is what is being fed to the technology: premium inventory and brand advertisers.

What benefits does the network bring advertisers?

The advertisers benefit from a higher flexibility in terms of pricing models, a significantly higher reach at a lower cost, and performance based pricing models (cost per downloads, cost per actions, cost per click). Jumba also brings to the table behavioral targeting capabilities that significantly improve the performance of display ads campaign by targeting and adjusting campaigns to user online behavior.

What benefits does the network bring publishers?

The publishers that are part of Jumba gain access to advertising budgets not available locally on their country, as well as a transparent monetization solution. The terms of business are clear, payments are based on a revenue share basis and there are no set-up or per-impression costs for using our technology. They also benefit from personalized account management and technical support, a big differentiating advantage when comparing to other self-service solutions available.

What type of ROI do network members usually experience?

ROI is defined by the advertisers when setting up a campaign. Jumba's platform is designed to aggressively meet the advertiser objectives, and it does so most of the time. However, if for any reason, the campaign does not meet the ROI target, the campaign gradually slows down spending until it stops spending completely, unless specifically requested by the advertiser to reach certain goals. This is an extremely important difference with traditional advertising where monitoring is done manually and usually campaigns are taken down too late.

What are examples of campaigns for whom Jumba would be a resource?

Campaigns looking for registered users, surveys, downloads, online sales, lead generation, any kind of action that take place online and that can be traced on real time.

How does your network differ from others on the market?

We are the only ad network providing a brand-safe environment for advertisers targeting Latin America and the U.S. Hispanic market, working primarily with traditional publishers like newspapers, TV stations and radio stations in addition to exclusively digital publications.

US Media Consulting partners with Jumba Exchange, the ad platform focused on Latin America and U.S. Hispanics. For effective ways to implement media, please contact your US Media Consulting representative at 305-772-5500.

Source: Jumba Media Group Managing Partner-Ignacio Roizman