iG...Most Talked About Content and Expanding!

iG.com, one of the leading Brazilian portals with over 21 million unique users per month, is celebrating its 10-year anniversary. The site was launched in 2000 as a source of news, economic information, sports, videos, entertainment, and music, and it's a pioneer in the Brazilian market. Due to iG's continual innovations, the site has been extremely successful. In fact, industry analysts credit iG with changing the way people read the news in Brazil, as well as influencing public opinion and the country's media publishing industry in general. It's important to note that iG launched the first electronic news portal published on the Internet in Brazil, Ultimo Segundo.

In addition, in September 2009 Fabio Coelho becme the portal's president. Coelho comes from AT&T in the U.S. where he was president of Internet Business (AT&T IntelliVentures). He spent ten years at AT&T, first in Brazil and later in the U.S. iG is currently focused on investing to expand its content offerings, so it's revamping a number of its sites and channels. For instance, the Delas and Moda sites feature a more modern layout, easier navigation and quality content. iG's focus is on offering high quality content and innovative products/services to stay on track in offering the most talked-about content and remaining the most visited portal on the web in Brazil. Its channels cover cuisine, fashion, the economy, politics, television, celebrities, technology and games, international news, tourism, education, events, architecture and design, career, health, sports, women and beauty, science, behavior, Brazil, TV iG, business, culture/music and cinema, finances and young adults. New professionals and journalists have been incorporated so that iG can continue the renovation of other channels and also continue to release new products throughout the year. iG is the portal that most invests in content and to prove it, they have a team of 120 content professionals that include Brazil's most prominent columnists and 50 professionals specializing in graphic arts and web production. The qualified team (consisting of columnists like Guilherme Barros, Gloria Kalil, Milton Neves, Rita Lobo and more) collects, edits, and revises its content and presents partners across multiple platforms.

To celebrate its 10-year anniversary, iG prepared a special content portal covering its history that includes testimonials and statements by presidents Lula and Cardoso, as well as several other very high profile key leaders in the Brazilian society. President Lula believes that all the Internet growth is great for democracy, since multiple communications media are better for society. He states, "it's great to have a credible portal like iG in which you can rely and trust." Nizan Guanes, former President of iG, states that iG is the site that points towards the future and is constantly developing and innovating things. Moreover, as Luiz Lara, President of ABAP (the Brazilian Association of Advertising Agencies), states, "iG opened avenues, created the market, conquered and captivated millions of internet users."

US Media Consulting is the worldwide exclusive representative of iG. To advertise on iG, please contact your US Media Consulting Representative at 305-722-5500.

 

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