The Caribbean Marketplace, recognized as the the most important event of the Caribbean region for sales and marketing, took place in January in San Juan, Puerto Rico in the convention center. In the opening ceremony it was announced that a memorandum of an agreement between the countries of the CTO and Puerto Rico was signed, with the intention of developing strategies to promote and improve the access of flights, the cruise market, the relationship with the United States and the creation of multi-destination packets, while at the same time sharing information of the travel industry. This is a very important factor because in the Caribbean, the tourism industry spends the most advertising dollars. "We are very satisfied in being able to work with the members of CTO and Puerto Rico in promoting economical alliances to benefit our islands" said John Maginley, the Minister of Tourism and President of CTO.

In an effort to boost revenue and to get rid of any of the effects of the recession, many hotels in the Caribbean have implemented a variety of marketing strategies, such as offering incentive packages based on specific geographics where they tend to receive the most customers from. Moreover, certain resorts and hotels have seen a growth of 500% in the last four years regardless of the recession. In the long term, it is predicted that the region will remain highly dependent on tourism, with the sector expected to generate an extra 560,000 jobs from 2010-2020.

For effective ways to implement media in the Caribbean, please contact your US Media Consulting Representative at 305-722-5500.

Source: Article: "A pesar de la crisis, la cita caribeña mantuvo su ritmo." written by Lolybel Negrin-February, 2010