Two of the World's Hottest Online Markets
Here are some numbers to get a temperature read on the Latin American and U.S. Hispanic online audiences:
- 927%: That's how much Internet use in Latin America shot up from 2000-2009
- 200 million: The amount of Internet users in Latin America
- 15%: The increase in the region's online population in 2010
- $914 million: Latin America's projected online ad spend for 2011
- 3.3%: Online's share of total ad spend in the region in 2011
- 3.6: Projected share of online's ad spend in the region in 2012
- 204%: That's how much Latin America's e-commerce industry will grow—double the rate of growth in the U.S. and Canada
- 24 hours: The average amount of time Latin American users spend online every month
- 70%: The percentage of U.S. Hispanics that will be online by 2014—a market of 40 million users
- $746: How much U.S. Hispanics spent in online purchases in 2010
Driving Digital Success
ADVERTISERS: We know the outlets, who draws the most traffic and why. We can apply that to your campaign for one or more countries—or the whole region.
MEDIA BUYERS: Our newspaper connections reach 4 million readers and top comScore's rankings. They include top brands like
Clarín, Diario Reforma
and El Tiempo. Add that to our relationships with the most heavily trafficked sites in the region and you'll get superb reach for your campaign.
You can direct us or we can handle it all: media recommendations, planning, implementation and campaign management.
Then our post-buy report will prove ROI.
Besides giving you highly competitive prices, we can also provide regional discounts.
Contact us to learn more about how we can leverage digital media for you.
The Power of Print
Print media have their challenges in other markets, but they're surging spectacularly in Latin America. Running the numbers reveals:
- 17%: That's how much Latin American newspapers' ad sales will grow in 2011
- 3.8 billion: By 2016, this will be the annual ad revenues pulled in by Argentine newspapers
- 14%: The projected annual growth rate in ad revenues for Latin American newspapers
- 5%: That's how much Latin American newspapers' circulation increased in 2010
- 15%: The increase in ad spend with Latin American magazines in 2010
- $1.2 billion: The amount in ad revenues that Brazilian magazines will be pulling in by 2016
- HBO Brasil
- Televisa
- El Tiempo
- Airline in-flight TV
- Infomercials
- Radio
- Billboards: Bulletins/8-sheet/30-sheet/Building wraps/BTL
- Digital: Billboards/Mupis/Screen networks/In-flight screens
- Airports: VIP Lounges/Wall wraps/Duty Free/Backlights/Heliports and Helicopter wraps
- Shopping Centers: Escalators/Stairs/Elevators/Backlights/Banners/Wallscapes/Parking Lots/Restrooms
- Transit: Bus shelters/Subways/Mupis/Taxi and Mobile billboard
- Event Sponsorships: Enhance image/Shape consumer attitudes/Heighten visibility/Differentiate from competitors
- Expert insights into the different OOH media types and the opportunities in each country
- Centralized control over pan-regional Out-of-Home media buys
- Turnkey solutions for media recommendations, planning, placement and management of campaigns
- Competitive pricing and regional discounts
We've developed relationships with more than 300 leading media companies, including major trade magazines. As such, we can buy regionally and implement locally in each market. That means we can help you reach your target audience, whether it's the whole region, women 25-34 in specific countries or IT business executives in one market.
We can follow your lead as far as the campaign goes or give you turnkey service: planning, implementation and execution of your campaign, with a post-buy report to show effectiveness.
Contact us to learn more about how we can leverage print media for you.
Watching Revenues Rise with TV and Cinema Advertising
Television offers the strongest return in terms of sales and brand awareness beyond all other media. It also commands consumer confidence. When surveyed, 74% of Latin Americans said they trusted TV advertising,13% above the global average. In addition, TV ad spend in Latin America went up by 13% in 2010.
Free-to-air TV commands 90% of total TV advertising. However, pay TV is exploding in the region—subscriptions will nearly double from 35 million today to 67 million by 2014. In fact, pay TV in Latin America is growing faster than in China and India combined.
We've built close relationships with both open TV networks and cable providers to give you lots of options for reaching your target audience. Whether you're running a campaign for one country, multiple countries or for an entire region, we'll tailor an efficient, cost-effective solution that will deliver maximum ROI.
Among the high-profile clients whose sales we manage in the region are:
Cinema advertising is another strong option to add to a media campaign in the region. That's why we developed UCAN, a network of more than 1,500 movie theaters in 31 countries throughout Latin America and the Caribbean. Via UCAN, clients can reach audiences through onscreen ads and displays or panels in lobbies and in common areas.
Adding to the Mix
While these two media provide excellent reach, we've found that working in other options can often yield the most effective campaigns. Our representatives are experts in the top pan-regional and specific-country outlets in these media, which include:
Contact us to learn more about how we can leverage TV and cinema advertising for you.
OOH and Event Sponsorships
In 2011, Latin America's Out-of-Home (OOH) advertising revenues are projected to hit $1.2 billion.
By 2016, they'll reach 2.3 billion.
In Brazil, digital Out-of-Home ad spend grew by 58% in 2010 to reach $90 million.
Our relationships with 200 OOH vendors in the region means we can deliver powerful results in any format with your target audience. Options include:
Beyond variety, working with our OOH team offers you:
Contact us to learn more about how we can leverage Out-of-Home advertising for you.