We help build brands in LatAm.
After implementing thousands of media campaigns in the region and representing major brands, we’re well-positioned to power up your brand’s ad sales in Latin America. Among the brands we work with:
One of the world’s leading music apps
Shazam is an audio and visual recognition app that has been downloaded more than 1 billion times by users worldwide. It helps users discover not only music but also the most innovative brand experiences.
Shazam generally reaches the highly sought-after millennial age group (18 to 34 years of age), which comprise 30% of Latin America’s 647 million population in 2017—an overall customer universe of 194 million people.
Shazam has more than 125 million unique users worldwide, with 13 million unique users in Latin America. Shazam’s largest user bases are in the largest markets in the region, with more than 3 million unique users in both Mexico and Brazil. However, Shazam is also strong in other markets, with more than 1 million unique users in Chile, Colombia and Argentina, and it’s growing rapidly in both Peru and Costa Rica, where it has more than 500,000 users in each country.
Shazam has had more than 60 advertisers during 2016, largely in CPG, auto, beauty and luxury categories.
Advertisers have 2 key advantages in using Shazam to reach audiences.
First, the prevalence of ad blocking makes internet campaigns a challenge in terms of getting ads seen, much less clicked.
Second, the average banner CTR in Latin America is .17%, much lower than the average CTR from Shazam:
- .32% for a 320x50 banner
- .50% for a 300x250 banner
- .30% for a 320x400.
As such, your brand receives much higher engagement with Shazam in Latin America than with the typical banner ad. In fact, ad research is showing that more and more, mobile advertising is more effective in-app than in mobile Internet. Moreover, Shazam has partnered with advertisers to create cross-media experiences for users to further enhance reach and the power of messaging.
The world’s top file sharing service
WeTransfer is used by millions of worldwide users to transfer large files, with both a free and a paid premium service available.
In Latin America, WeTransfer is generally used by people between 24 and 44 years of age—capturing a significant chunk of millennials (194 million strong in Latin America) and Generation X, and perfectly situated to reach the average Latin American since the average age in the region is 29.6. WeTransfer’s Latin American audience is also roughly even between men and women, with 55% men and 45% women.
More than 6.2 million unique users of WeTransfer are in Latin America, compared to 40 million unique users worldwide. Mexico is a particularly strong market for the brand, with 1.2 million users of WeTransfer and 3.8 million monthly visits from users in Mexico. However, given that a total of 15 million monthly visits to WeTransfer are made from Latin America, the brand offers strong reach regionwide.
Ads on WeTransfer resonate much more with Latin American audiences than the typical banner ad: average CTRs on ads run on WeTransfer range from .45% to .75%, compared to the typical CTR of .17% for a banner in Latin America. In addition, the video play rate (VPR) of ads on WeTransfer is between .20% and .45%, indicating strong engagement with this ad format.