We help build brands in LatAm.
After implementing thousands of media campaigns in the region and representing major brands, we’re well-positioned to power up your brand’s ad sales in Latin America. Among the brands we work with:
One of the world’s leading music apps
Shazam is an audio and visual recognition app that has been downloaded more than 1 billion times by users worldwide. It helps users discover not only music but also the most innovative brand experiences.
Shazam generally reaches the highly sought-after millennial age group (18 to 34 years of age), which comprise 30% of Latin America’s 647 million population in 2017—an overall customer universe of 194 million people.
Shazam has more than 125 million unique users worldwide, with 13 million unique users in Latin America. Shazam’s largest user bases are in the largest markets in the region, with more than 3 million unique users in both Mexico and Brazil. However, Shazam is also strong in other markets, with more than 1 million unique users in Chile, Colombia and Argentina, and it’s growing rapidly in both Peru and Costa Rica, where it has more than 500,000 users in each country.
Shazam has had more than 60 advertisers during 2016, largely in CPG, auto, beauty and luxury categories.
Advertisers have 2 key advantages in using Shazam to reach audiences.
First, the prevalence of ad blocking makes internet campaigns a challenge in terms of getting ads seen, much less clicked.
Second, the average banner CTR in Latin America is .17%, much lower than the average CTR from Shazam:
- .32% for a 320x50 banner
- .50% for a 300x250 banner
- .30% for a 320x400.
As such, your brand receives much higher engagement with Shazam in Latin America than with the typical banner ad. In fact, ad research is showing that more and more, mobile advertising is more effective in-app than in mobile Internet. Moreover, Shazam has partnered with advertisers to create cross-media experiences for users to further enhance reach and the power of messaging.
The world’s top file sharing service
WeTransfer is used by millions of worldwide users to transfer large files, with both a free and a paid premium service available.
In Latin America, WeTransfer is generally used by people between 24 and 44 years of age—capturing a significant chunk of millennials (194 million strong in Latin America) and Generation X, and perfectly situated to reach the average Latin American since the average age in the region is 29.6. WeTransfer’s Latin American audience is also roughly even between men and women, with 55% men and 45% women.
More than 6.2 million unique users of WeTransfer are in Latin America, compared to 40 million unique users worldwide. Mexico is a particularly strong market for the brand, with 1.2 million users of WeTransfer and 3.8 million monthly visits from users in Mexico. However, given that a total of 15 million monthly visits to WeTransfer are made from Latin America, the brand offers strong reach regionwide.
Ads on WeTransfer resonate much more with Latin American audiences than the typical banner ad: average CTRs on ads run on WeTransfer range from .45% to .75%, compared to the typical CTR of .17% for a banner in Latin America. In addition, the video play rate (VPR) of ads on WeTransfer is between .20% and .45%, indicating strong engagement with this ad format.
The world’s premier dating app
Millions of people use Tinder every day in search for something new- a new match, a new social connection, a new experience.
85% of our audience is between the ages of 18 and 34, active and highly engaged in the app, producing 26 million matches and 1.6 billion swipes per day globally.
Tinder has tens of millions of users worldwide, and is the most popular app for meeting new people in all of the largest Latin American markets, including Brazil Mexico, Argentina, Colombia, Chile, Peru and Ecuador, among others.
Tinder offers a variety of advertising options in Latin America, including a Native Display Card, Branded Profile Cards, Video Ads (Vertical and Square) and more.
Native Display Card: A simple one step solution
A Native Display Card is our premium static ad featuring a full canvas image of a profile card. Users are invited to swipe to take immediate action. The Swipe Right functionality can seamlessly drive to a brand destination page or app store. The ideal vehicle for a direct response offer.
Branded Profile Card: Put your brand front and center
Branded profile cards allow brands to create profiles that are native to the Tinder experience. Users can match with these branded profiles by swiping right to reveal custom brand messaging and drive downstream actions, including access to exclusive content, offers or promotions.
Video Ads: Bring your brand story to life
Video ads combine sight, sound and motion to capture users’ attention. Video ads autoplay within the app while users are in discovery mode and can direct them to your website or additional related content.