This report covers how TV consumption and multiscreen viewing is common in Brazil, Mexico, Chile and other markets.Read
Resources > Research
Intelligence drives our insights.
As part of our work at US Media Consulting, we constantly review the latest marketing and media studies covering Brazil, Latin America and U.S. Hispanics. This sharpens our capabilities as strategic media consultants for these markets.
To help marketers, advertisers, media agencies and media owners stay current with marketplace trends, we share the results of recent studies and statistics in various areas. You’ll find media and consumer research for Argentina, Brazil, Colombia, Ecuador, Mexico, Peru and Uruguay, as well as the latest media market studies for all of Latin America. Sources for this research include the Latin American branches of comScore, IAB, IBOPE and respected organizations such as the Asociación Mexicana de Internet (AMPCI) and many more.
You can search by Latin American country or form of media to find about Internet, online media advertising, print media, TV, out-of-home advertising and other media in Latin America. When available, we include downloads of the latest Latin American media, marketing and consumer research. In other cases, we provide the link to the full story.
IAB Mexico reports on online ad spend for Mexico in 2011.Read
A study done by Google, Ipsos OTX MediaCT amd TNS Infratest of smartphone users in Mexico and their habits.Read
Internet - Latin American consumers - Mexico - Smartphones | High Penetration Rates of Smartphones and Tablets with Mexico's Internet Users | March 28, 2012
A study by UM shows that active Internet users in Mexico have a high penetration rate with both smartphones and tablets.Read
Internet - Internet penetration - Mexico | Mexican and Brazilian Consumers Spend More Time with Internet than TV | March 14, 2012
A look at recent data from Forrester Research about Internet users in Mexico and Brazil.Read