A new study from e.life reveals how Brazilians use social media, their response to advertising and other key points.Read
Resources > Research
Intelligence drives our insights.
As part of our work at US Media Consulting, we constantly review the latest marketing and media studies covering Brazil, Latin America and U.S. Hispanics. This sharpens our capabilities as strategic media consultants for these markets.
To help marketers, advertisers, media agencies and media owners stay current with marketplace trends, we share the results of recent studies and statistics in various areas. You’ll find media and consumer research for Argentina, Brazil, Colombia, Ecuador, Mexico, Peru and Uruguay, as well as the latest media market studies for all of Latin America. Sources for this research include the Latin American branches of comScore, IAB, IBOPE and respected organizations such as the Asociación Mexicana de Internet (AMPCI) and many more.
You can search by Latin American country or form of media to find about Internet, online media advertising, print media, TV, out-of-home advertising and other media in Latin America. When available, we include downloads of the latest Latin American media, marketing and consumer research. In other cases, we provide the link to the full story.
A study from IAB Brasil and Comscore that examines the habits and preferences of Brazilian Internet users, as well as their consumption of other media.Read
A breakdown of statistics for mobile web in Brazil.Read
A look a recent numbers from Latin America Multichannel Advertising Council (LAMAC) shows a penetration rate of nearly 80% for Argentina.Read
Argentina - Chile - Latin American consumers | Latin America a Booming Market for Pet Care Products | June 27, 2012
Strong sales for treats for dogs and cats are happening all over Latin America.Read