Accenture surveyed Internet users in 8 countries, including Brazil, about how they use online videos. The results offer interesting insights for online marketers, advertisers and media professionals.Read
Resources > Research
Intelligence drives our insights.
As part of our work at US Media Consulting, we constantly review the latest marketing and media studies covering Brazil, Latin America and U.S. Hispanics. This sharpens our capabilities as strategic media consultants for these markets.
To help marketers, advertisers, media agencies and media owners stay current with marketplace trends, we share the results of recent studies and statistics in various areas. You’ll find media and consumer research for Argentina, Brazil, Colombia, Ecuador, Mexico, Peru and Uruguay, as well as the latest media market studies for all of Latin America. Sources for this research include the Latin American branches of comScore, IAB, IBOPE and respected organizations such as the Asociación Mexicana de Internet (AMPCI) and many more.
You can search by Latin American country or form of media to find about Internet, online media advertising, print media, TV, out-of-home advertising and other media in Latin America. When available, we include downloads of the latest Latin American media, marketing and consumer research. In other cases, we provide the link to the full story.
Results from recent research into broadband penetration in Chile reveal that it leads Latin America in this area.Read
Brazil - Social Media | Social Network Users in Brazil More Likely to Engage with Brands Online | February 21, 2012
The results from an October 2011 survey from Jack Morton Worldwide.Read
Recent data published by the Latin American Council on Multichannel Advertising (LAMAC) indicates 50% penetration for pay TV in Latin America.Read
E-commerce - Latin America | Nearly 60% of Latin American Internet Users Engage in E-Commerce | February 14, 2012
According to research firm Tendencias Digitales, nearly 60% of Latin American Internet users buy online.Read