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ComScore: It’s a Social World

January 10, 2011
ComScore’s It’s a Social World study offers in-depth analysis of how much of the world—including Latin America—uses social media.

ComScore’s It’s a Social World study offers in-depth analysis of how much of the world—including Latin America—uses social media. Among the data revealed are the following:

Social networking sites now reach 82 percent of the world’s online population, representing 1.2 billion users around the world

Latin Americans also spent the most time on social networks at an average of 7.6 hours per user in October 2011

In regions such as North America and Latin America, Social Networking reached at least 93% of online users age 55 and older

Breakdowns of social media engagement by country, including Argentina, Brazil, Chile, Colombia, Mexico, Peru, Puerto Rico and Venezuela


And much more. To download the study, please click here.

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