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US Media Consulting Announces Ad Partnership with Tinder in LatAm

September 06, 2017
Announcement of US Media Consulting exclusively representing dating app Tinder in Latin America.

US Media Consulting Announces Ad Partnership with Tinder in LatAm

Media contact: Ignacio Roizman, ignacio.roizman@usmediaconsulting.com

New York, NY, 09/06/17-- Tinder, the world's leading social app for meeting new people, today appointed US Media Consulting, a leading media services firm based in Miami, as the exclusive advertising sales representative for select countries in Latin America.

In partnership with Match Media Group, Tinder’s advertising sales division, US Media Consulting (USMC) will be responsible for rolling out Tinder´s innovative advertising offering in select countries in Latin America, developing new opportunities with leading global and local brands. Match Media Group will now count on a dedicated sales team in Mexico and Brazil in order to support media agencies and advertisers in making the best out of the app for their brands. USMC’s existing sales force, with presence in Argentina, Brazil, Colombia, Guatemala, Mexico, Venezuela and headquartered in Miami, will begin providing immediate assistance to brands and agencies in all the markets covered by this exclusive representation agreement.

“We´re extremely proud of working with Tinder,” said Bruno Almeida, Founder & CEO of USMC. “With more than 1.6 billion global swipes per day, it creates a unique opportunity for advertisers to interact with this audience in a very particular touch point, in a way that no other media platform provides.”

“We have been looking to accelerate our advertising business in Latin America,” says Peter Foster, Match Media Group’s General Manager responsible for Tinder Advertising and Brand solutions. “Partnering with US Media Consulting, which has strong strategic relationships with media agencies and advertisers in that region, is aligned with our growth objectives and we are looking forward to a prosperous partnership.”


About Match Media Group
Match Media Group – the advertising sales division of Match Group, the world’s leader in online dating services, with a portfolio of more than 45 brands including Match.com, OkCupid, Tinder, Meetic, and PlentyOfFish – oversees sales and revenue-generating strategies across its sites. Equipped with data and insights from a network of over 63 million global active users spending 3.3 billion minutes connecting every month, Match Media Group serves as a single point partner for brands to make meaningful connections with a wide and influential audience, leading to increased engagement, sales and brand awareness. Match Media Group continues to revolutionize the dating landscape with new advertising and data products as well as audience intelligence and activation capabilities launching across its portfolio.

 

About US Media Consulting
US Media Consulting (USMC) is a media services and representation company focused on the Latin American market. USMC, founded in 2003, offers strategy, planning, buying, trafficking and optimization for traditional and programmatic media transactions for both on- and off-line media. USMC serves more than 500 brands and 300 agencies with a team of 100+ highly skilled professionals with capabilities in both integrated media and programmatic platforms. For more information, please visit www.usmediaconsulting.com and check out its latest news on Twitter @USMediaConsult, on Facebook at www.facebook.com/USMediaConsult and on LinkedIn at www.linkedin.com/company/usmediaconsulting.

 

 

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