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MediaDesk Receives Google Certification for Programmatic in Latin America
February 03, 2015
An announcement of Google's certification of MediaDesk to sell all types of programmatic inventory, including desktop, mobile and video, making MediaDesk the only DSP to receive this distinction.
MIAMI (February 3, 2015) — MediaDesk—the leading programmatic platform in Latin America—recently became the only Latin American demand side platform (DSP) certified by Google to sell programmatic inventory in all formats. This means that MediaDesk is the only Latam DSP to offer clients the ability to buy desktop, mobile and video ads programmatically from Google’s DoubleClick inventory. “We’re excited about this new capability,” says Emerson Calegaretti, Chief Product Officer for US Media Consulting, the parent company of MediaDesk DSP. “Latin American mobile use and online video watching are skyrocketing, so this allows brands to reach customers more easily than ever, especially since we’ll be offering plenty of YouTube inventory.”
Recent figures suggest that MediaDesk’s certification by Google could not have come at a better time:
- More than 194 million Latin Americans access the Internet with mobile phones
- In 2015 there will be 152 million smartphone users in Latin America—and nearly 220 million by 2018
- Online video penetration in major Latam markets ranges from 84% (Chile) to 91% (Brazil)
Of course, reflecting the market shift is only part of the significance of this development. MediaDesk allows agencies and brands to reach Latin American Internet users not only in their preferred formats but also with the precision that programmatic buying offers. “This certification by Google is part of our ongoing development of MediaDesk to deliver a deep range of options for reaching Latin American online users. It adds tremendous value to our current capabilities, which include buying display inventory by audience and retargeting,” explains Calegaretti.
Advertisers and agencies targeting Latin America can get a direct sense of the advantage of this expanded programmatic inventory with a quick demo by contacting firstname.lastname@example.org.
Launched in 2012, MediaDesk is the premier programmatic buying platform in Latin America. Its user-friendly features are specifically designed for the Latin American market and allow media, advertising and interactive agencies to spike their revenues by implementing and managing programmatic ad campaigns for their clients. www.mediade.sk