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US Media Consulting Hires Expert to Head Its Product Development

August 25, 2014

US Media Consulting Hires Expert to Head Its Product Development

MIAMI (August 25, 2014) — US Media Consulting—a media services and ad tech firm that helps agencies increase their efficiencies in Latin America—today announced the hiring of Emerson Calegaretti as Chief Product Officer. This is a new position that reflects US Media Consulting’s strategic focus in developing proprietary programmatic technology tailored to Latin America. “The powerful industry response to our DSP, MediaDesk, helped us see the great potential in serving our clients with tropicalized platforms,” explains Bruno Almeida, CEO of US Media Consulting. “Emerson has an excellent track record in product development, so we brought him on to strengthen this area even further,” says Almeida. 

A major area of focus for Calegaretti will be further tailoring MediaDesk—the leading programmatic buying platform in Latin America—to the needs of agencies in Latin America. In this area Calegaretti will work directly with Raúl Galofre, General Manager of MediaDesk, and his team. “Agencies often have to commit a major amount of internal resources just to keep campaigns on track,” says Calegaretti. “We see an excellent opportunity to help them do this more easily with a system we’re developing. Ease equals efficiencies, and what we want is to help agencies increase their efficiencies,” explains Calegaretti.

Calegaretti’s experience set integrates ad sales (for firms like Google and MySpace) with overseeing online product development (for firms like Rocket Internet and Just-Eat). “Emerson’s online ad experience helps him understand industry needs better than anyone, while his experience in developing and marketing sites will serve to help us create products that fit those industry needs,” observes Almeida.

About US Media Consulting 
Launched in 2003 and based in Miami, US Media Consulting increases the efficiencies of agencies that target Latin America through media services (media planning, buying and more) and specialized products (such as Media Desk DSP, its programmatic buying platform).                                                                  

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