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Promoting a New Game Console in Latin America via a Powerfully Effective Online Campaign
February 06, 2013
Due to our strategic selection of Web sites, we delivered a CTR for an online campaign in Latin America that was nearly 5 times higher than normal.
A game console manufacturer
Promote a new product across 9 markets in Latin America while adhering to a strict budget.
solution + execution
We carefully selected the gaming sites for this campaign, using our experience and longstanding relationships to ensure we would pick the best-performing sites and obtain the best prices possible. In this case, we felt that delivering high quality in terms of targeted sites would produce better results than directing the campaign over a large quantity of sites.
The campaign produced average click-thru rates that ranged from .32% to .74%, significantly higher than the typical .15% CTR in Latin America. And while producing this strong response for the client, we also reduced the campaign’s costs significantly.