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Expanding a Campaign’s Reach while Spiking Sales

February 05, 2013
US Media Consulting used its extensive relationships with print media in Latin America to massively expand an advertising campaign’s reach and deliver a sharp increase in sales.
client objective

Convert more customers and expand a campaign’s reach—without increasing ad investment costs.

solution + execution

We started by delivering strong results for the client with a newspaper-only campaign. We then expanded to magazines. Given our longstanding relationships with major magazines in Latin America, we were able to negotiate excellent prices and premium positions for the client. As the campaign continued, we further negotiated an even wider range of positions and format, including inserts, cover wraps and belly bands—and yet still stayed within budget.     

results

Besides increasing exposure significantly, we also produced a significant spike in calls and unit sales for the client. In addition, our campaign optimization allowed the client to try out different formats and positions to determine the most effective ones—and they did this at no additional cost.

 

 

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