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Women are the Majority of Social Gamers in Brazil
January 08, 2013
New research from IBOPE Midia
Although the stereotypical gamer is a young male, new numbers from IBOPE indicate that 60% of social gaming revenues in Brazil come from women between 25 y 35. In addition, 47% of the 40 million active gamers in Brazil are women, and 51% of these female gamers are class A and aged between 40 and 49.
Read more here.