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Record-Setting Newspaper Circulation in Brazil
September 25, 2012
New data from Instituto Verificador de Circulação shows continued growth
According to Instituto Verificador de Circulação (IVC), Brazilian newspapers have just set a record for daily circulation. In the first 6 months of 2012, average daily circulation for Brazilian newspapers was 4.5 million copies, the highest since the IVC has been tracking print media circulation numbers in the country.
In the first 6 months of 2012, newspaper circulation in Brazil grew by 2.3%. The growth seems to be driven by publications with a cover price of one to two reais. That said, newspapers with a higher price—above 2 reais—also grew in circulation.
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