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US Media Consulting to Represent Wall Street Journal Americas in Latin America
March 25, 2011
US Media Consulting will represent the Wall Street Journal Americas (WSJ Americas).
WSJ Americas is the largest pan-regional business medium in Latin America and the premier source of daily global business and financial news in Spanish and Portuguese. US Media Consulting will also manage the global sales for Mexico and the Caribbean, which will not only include WSJ Americas, but also the Wall Street Journal's global editions (U.S., Europe, & Asia), The Wall Street Journal Digital Network, WSJ magazine and Barron's.
US Media Consulting opened offices in Mexico City with a sales force exclusively dedicated to promoting the newspaper to local agencies and clients. Meanwhile, its Miami headquarters will manage the WSJ Americas sales responsibilities for the Caribbean market.
"WSJ Americas is the fastest and easiest way to reach the largest Latin American business and consumer market. Exclusively published within the business sections of leading newspapers in the region, WSJ Americas brings its award-winning journalism to Latin America's front doorstep," said Bruno Almeida, Managing Director and founder, US Media Consulting. "WSJ Americas guarantees top-notch advertising opportunities reaching decision makers in an uncluttered environment, adjacent to specific editorial features and offering category exclusivity. WSJ Americas has been a trustworthy news source in the region, delivering reliable editorial content and consistency of branding campaigns across the Americas for its clients."
Published as part of the business sections in 17 leading general-interest newspapers across Latin America, WSJ Americas is a must-read for business decision-makers, opinion leaders and affluent consumers.
"WSJ Americas has been an invaluable read for the Latin American executive since 1994. The Journal is an industry leading brand and US Media Consulting will help position us to offer a unique value proposition for advertisers in the region across multiple platforms," said Carl LeDunff, Managing Director, sales for WSJ Americas. "We continue to offer our dedicated pan-regional audience the Journal's quality, award-winning news, as well as exciting new advertising opportunities."