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US Media Consulting Representing Bloomberg TV in Latin America
June 06, 2011
US Media Consulting, the leader in media representation and consulting services for companies targeting the Latin American, Brazilian, U.S. Hispanic and international markets, today announced that the firm will handle Bloomberg Television’s media sales in Latin America.
Bloomberg Television, the global 24-hour business news network that provides continuous coverage of the people, companies and ideas that move the markets, currently reaches 9 million subscribers in Latin America—high net worth individuals who are key decision makers at a range of firms. Nearly 3 million subscribers are in Brazil, with 1.6 million in Argentina, 1.5 million in Mexico and 1.4 million in Colombia and Venezuela.
US Media Consulting will represent Bloomberg throughout Latin America except for in-country sales to Brazil. However, US Media Consulting can handle sales for clients based in the U.S. or Latin America that wish to target the Brazilian market.
Bank of America, Mirae Asset, TOTVS, Breitling, Chivas, Itau and Bank of NY Mellon are among the clients who have already bought media to target Bloomberg TV’s affluent Latin American audience. “Bloomberg Television’s focus on Latin American media sales makes sense because of how the region’s economies are booming,” says Marcos Maranhao, Ad Sales Director for US Media Consulting’s broadcast division. Projected GDP growth for the whole region in 2011 is 4.3%, with strong gains expected this year for economies in Argentina (6.5%), Brazil (5%), Mexico (4.3%) and Colombia (4%).
Bloomberg TV is one of several high-profile firms that have recently signed representation deals with US Media Consulting, including CBS Interactive and the Wall Street Journal. Beyond the financial sector, US Media Consulting also helps clients reach audiences in the luxury, entertainment, technology and travel areas.