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Increasing Perfume Sales in Latin America by 200% via Out-of-Home (OOH) Advertising

July 03, 2012
Our strategic selections are what made the difference in the striking success of this OOH campaign in Latin America that spiked unit sales for a perfume brand.
Client type

an international media agency

Client objective

promote a perfume brand in Latin America using out-of-home (OOH) advertising

Solution + execution

We researched layouts of 8 Latin American airports and 9 U.S. airports with a high volume of Latin American travelers. Then we strategically placed branding ads in the form of backlights, wall wraps and other strongly performing formats in key areas near duty-free stores that sold the perfume brand.

Results

Duty-free stores in the targeted airports reported sales spikes from 200% to more than 300%.

 

 

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