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Increasing Perfume Sales in Latin America by 200% via Out-of-Home (OOH) Advertising
July 03, 2012
Our strategic selections are what made the difference in the striking success of this OOH campaign in Latin America that spiked unit sales for a perfume brand.
an international media agency
promote a perfume brand in Latin America using out-of-home (OOH) advertising
Solution + execution
We researched layouts of 8 Latin American airports and 9 U.S. airports with a high volume of Latin American travelers. Then we strategically placed branding ads in the form of backlights, wall wraps and other strongly performing formats in key areas near duty-free stores that sold the perfume brand.
Duty-free stores in the targeted airports reported sales spikes from 200% to more than 300%.