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Spiking Bookings to an International Travel Destination

July 02, 2012
We used one of our represented media to deliver more than 2,200% ROI and a massive upsurge in bookings for a major destination looking to attract Latin American travelers.
Client type

A major worldwide travel destination

Client objective

Increase bookings to the destination

Solution + execution

Since US Media Consulting is the exclusive representative of clickhoteles.com in Latin America, we used this medium to achieve the client’s objectives.

We complemented an enticing offer for travelers with content about the client’s destination in Spanish or Portuguese on the South American and Brazilian sites of clickhoteles.com. We blended in banners on clickhoteles.com internal pages and on related travel portals, as well as an e-mail campaign to clickhoteles.com’s exclusive traveler database.

Results

A huge surge in bookings for the client. For every dollar invested in the campaign, the client received $22 in revenues from bookings—an overall ROI of 2,200%.

 

 



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