Media Partners > SongPop
US Media Consulting is the exclusive representative for SongPop in Brazil. Launched in 2012 by developer FreshPlanet, SongPop has quickly become one of the most popular social games in the world. In fact, Mark Zuckerberg said that it was “one of the most fun Facebook games” he has played. It recently was ranked the #1 game on Facebook by the social site’s users and currently has more than 4 million users in Brazil alone. Besides being available online on Facebook, SongPop can also be played on mobile phones and tablets that use both iOS and Android.
More than 4 million in Brazil and overall more than 12.3 million monthly users worldwide.
SongPop’s immense popularity on social media allows brands to connect with a younger, tech-savvy audience, particularly the 18-34 year-old demographic. It’s a particularly interesting medium for reaching Brazil and Latin America given the massive popularity of both social media and social games in the region
SongPop’s audience is evenly divided between men and women, though it does tend to draw slightly more female users. This is not surprising given that studies show that in Brazil, women make up the majority of social gamers.
A significant majority of SongPop’s audience is in the 18-34 demographic, reflecting the group in Brazil and Latin America that most uses both the Internet and social media.
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